Here in the Bay Area, we’re still wearing our summer clothes, so it seems a bit early to be reading New Years’ predictions. But I just ran across my first marketing forecast for 2014. Something to think about: Facebook turns 10 in 2014, and with more than 1.2B users, the prognosticators have apparently gazed into their crystal balls and see no signs of decline—at least for another year.
- Social media will become a necessity—not a luxury. It’s time to incorporate this into your marketing plan and use it. Social media is not going away.
- Google+ will become a major factor. No surprise here. Google+ is increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. Get over it. Appeasing the Google Gods has become inevitable; Google owns the search space.
- Image-centric networks will be even more successful. Pinterest will no longer be just a women’s-only site. Sites like Mobli, Slideshare, Tumblr and Path will become more important.
- Rise of Micro-Video. Video is hot and has a high SEO quotient. The quality may be dreadful, but it doesn’t seem to matter.
- FourSquare will decline. About time. Do you really want everyone to know where you are 24/7?
- Remember MySpace? It’s staging a comeback. Apparently reenergized. It’s no threat to Facebook at this point, but there was a time when MySpace was the social network of choice. Never say never.
- LinkedIn Will Become a Major Player for B2B Business Growth-238M users. Linkedin continues to roll out new features and steadily grow its network doing what it does better than anyone else in this space. Remember that it’s not competing with Twitter, Facebook, Slideshare, etc.
Still not using social media for your business? Ask us about our social media package—we completely manage this for our clients.