On my to-do list this week is updating my website. Generating new content for my website tends to take a back seat these days, but I’m committing to reviewing this and updating it once/quarter because my business doesn’t remain as stagnant as my website can become. Instead, it keeps evolving.
SEO experts tell you that you should be adding new content daily because it increases your SEO rankings. Get serious. Who has time these days to be updating content on their websites on a daily basis? Like many of my colleagues and clients, I have a lot of roles. I am Founder and CEO. I am a lowly admin and the Chief Marketing Officer responsible for branding, advertising, public relations and social media. Oh–did I mention that I need to get my client work finished or I don’t get paid? I’m also responsible for business development, which can take many forms, but in its most fundamental application it translates to cold calls, lots of follow-up and a huge investment of time.
One thing I do for myself and my clients is to use social media and newsletters to highlight expertise. This is a great solution for those who can’t find the time to be rewriting the content on their websites. It’s easy to update social media on the fly, and I love newsletters and blogs as ways to stay in front of your clients on a regular basis.
But don’t forget about your website because I’m betting that your products, services and business model have evolved since the last time you described them on your website. Remember that whatever’s out there in the online environment reflects on you.