Websites have a shelf life. I’ve been busy with other people’s sites and neglected my own—pretty common for people in my industry. It had been four years, and while my site was built in responsive design, ensuring it would adapt across all devices, and I’d updated the content and consistently posted my weekly blogpost, the overall design was dated and stale.
Applying a new WordPress theme to the old site streamlined my project
For my site, rather than starting from scratch and building an entirely new site, I engineered a makeover–a facelift of my old site, which dramatically streamlined the project. The site was in WordPress, which has more than 2,000 themes, or templates. We identified a new theme that was modern but not too trendy, and applied it to my existing site. This was a fairly seamless process, requiring only some minor tweaking and a little customization. This was infinitely easier than starting from scratch with a new WordPress theme and building a new website.
New landing pages and images
I added three new landing pages under the Services tab and identified vibrant new images for every page, which went a long way toward upgrading the site’s visual impact. I also gave my logo a little refresh. We ported over all of my blogs—more than 250, believe it or not—and these required very little adjustment.
Areas for messaging or to showcase what’s going on in your company
One great feature of many of the new site designs is the areas for messaging or calls to action. My site design includes four tiles across the bottom where we can upload an image and a brief sentence—these are great for calling attention to events, new products, new blogposts, etc. Since I want to call attention to my 250+ blogs (!), I’ve added an image, a sentence and a link to four blogs. On the homepage, there’s also a banner that I can swap out, which I will likely also use to showcase a blog.
The result: For all intents and purposes, a new website
A new look and feel. Updated content. High-quality images. Today’s sites are simpler, there’s less drilldown and menus have collapsed. Today’s new website designs are slicker with more opportunities for messaging and calls to action. I’m delighted with the visual impact and the new functionality of my new website.