8 easy tips . . .
- Think about the F word. Design your page like the letter F, with key elements across the top and down the lefthand column–the standard layout of a newsletter or webpage. Squelch your desire for creativity and optimize communication instead.
- Say good-bye to a background. It’s annoying and obfuscates your message. You don’t need any more competition.
- Black/white is too stark. Try charcoal—easier on the eyes.
- Avoid reverse type on a dark background. Impossible to read—leave this for designers who don’t seem to care whether/not anyone reads their message.
- Save the trendy new fonts for invitations. Time to be conservative. Stick with those that are easy to read and have a business orientation if you expect to be taken seriously.
- Break it up seems so hard to do. Avoid huge paragraphs by breaking them up into smaller paragraphs. Use bullets whenever possible. Use subheads so that the eye can scan a page—make someone want to read what you have to say.
- Call to action. Make it obvious. This is so not the time to be subtle.
- Include images. We live in an age when we expect to be entertained.
Struggling with developing a sustainable, accessible format for your newsletter? Let us help you–we’re content marketing experts @ Top of Mind Marketing.