It’s a feeding frenzy. We blog, crank out newsletters, try to keep our websites current and our social media sites updated with snappy new content because that’s whey “they” tell us we should be doing. But remember the old thing about if a tree falls in the woods? If no one reads it, why bother–especially since all you really want to do is go to bed before midnight and get some sleep so you can start all over again the next day.
Increase your chance of being read–sex it up!
Having something to say is important, but frankly, that’s not enough. You’ve got to sex this up. Use a catchy subject line to grab people’s attention. Include images–these are visual media. Think of something funny, be a little outrageous. Tell a story or use a case study–infinitely more powerful than just telling people what you can do. Give an example of how you helped one of your clients increase sales and grow his/her business.
Finally, don’t be afraid to share an opinion. One of my pals told me something a long time ago which I have always remembered. Don’t be afraid to share an opinion. Those who like you will like you even more. Those who don’t probably won’t like you any less, and that’s not going to change.