You may be a great writer, but content without images will produce disappointing results. We’re drawn to content that contains rich, attractive graphics. Adding images to an article can nearly double its views, and 67% of users say that images are more important than descriptions when making a purchase.
Thoughtful image selection
Just adding an image is not enough. It needs to be relevant, visually appealing and appropriate for your audience.
- Does it convey your message? It should contribute to the overall meaning of the article. Click-bait companies may have some success using an unrelated image for their web ads, but you should be in it for the long-haul–these strategies don’t work.
- Does it fit your brand? Images should tell a story about your company’s brand—your integrity, customer service and industry expertise.
- Is it engaging? Drab, boring images don’t engage you and they won’t engage your readers. I write a regular blog for a legal company, and we used to use uninspiring images of legal documents—trusts, deeds, etc. When we thought this through and realized that we were all about creating peace of mind or improving lives for the people behind these documents, we began posting pictures of happy families and couples taking care of each other and we experienced a huge boost in views.
How many images should you use?
There no magic number, but you can use more than you might think. Including good images:
- Breaks up the text for improved readability.
- Can increase your SEO value.
- Provides more options for social media shares and engagement.
Each image should serve a purpose
Think about screenshots, for instance that will illustrate a new website or function. Images break up a page and make it more accessible. Use two or three images, but be aware of load times—if a page takes more than three seconds to load, you could lose 40% of your readers. Remember that more than 60% of users are pulling up information on their phones.
If you’re downloading images from your phone or stockphoto sites, reduce the size of those beasty files. For websites and social media, I see that 800 x 1,000 pixels is a recommended size. For social media, I generally reduce the size of my images to 650-750 pixels. In some cases, you may want to use a series of thumbnail images, which can be effective. These can be 125-250 pixels, and they should all be the same size with the text wrapped around them.
Best practices: Don’t forget to name your images
If you download your images, they’ll have a number. Don’t just upload them to social media or your website with these numbers–rename them. Think about the topic of the article and what people would be keying into a search engine to find this information, then name the images accordingly. If your article’s about images, use a name such as using alt tags or sizing images for websites.
Missed SEO value of images
Do think about images and their ability to increase your SEO value. When you upload images to your website, you’ll see a field to identify an alt tag for each image. This should be a description that makes sense to the reader—it’s a summary of the image. If you’re adding an alt tag to a graph, make it a summary of the data. If I’m adding a screenshot of my new website, the alt tag would be something like Top of Mind Marketing’s new website has enhanced visuals, streamlined navigation and more than 250 blogs.
Great images won’t save bad content
But thoughtful, quality images can increase traffic, improve engagement, increase conversions, and improve the overall experience for your audience.