How to Get—And Keep–People’s Attention without Pissing Them Off or Boring Them to Death?

By September 28, 2014Blogging, Uncategorized
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How to keep from boring your audience to death? Try being a little edgy!

Like all self-respecting Giants fans, I hate the Dodgers. Our car radios are always tuned to KNBR, and I was listening to announcer, former Giant and Willie Mac Award Winner Bob Brenly the other day describing how bland today’s announcers have become. “Back in the day, we weren’t so politically correct; we loved to piss off the Dodgers.” I got to thinking about this in relation to content marketing: How to get—and keep–people’s attention without pissing them off or boring them to death?

We’re all competing for eyeballs: make it relational

We want people to read the snappy social media posts, blogs and newsletters over which we labor. But building a following is a challenge, and we can’t do it by being bland. To differentiate ourselves from the masses, we need to insert ourselves into our writing so that we’re building a relationship with our audience.

Tell a story

A case study is always effective. As business owners, we all like to think of ourselves as problem solvers, so describe about how you’ve helped a client solve a problem. If possible, quantify this—how has this client been able to get more business, make more money or streamline processes. If this was particularly difficult, talk about it—believe me, people will really be able to relate to this.

Create good visuals

Content marketing isn’t just about content; people need to be entertained, and that means graphics. People are infinitely more likely to read your blogpost or article if they’re drawn to it by an arresting visual. Create a flowchart or infographic to illustrate a process. Don’t be afraid to use images that are funny—making people laugh is a great way to build relationships. Something else to think about: describing something in vivid detail so people get a really clear picture in their minds is another way to build a bond with your audience.

Integration: synch your online personality

Your goal is to have your audience read your blogs, articles and posts and immediately recognize that they’re written by the same person—you! You want to develop your own style. How to do this?

Take a chance and share an opinion

You don’t have to try to piss anyone off, like Bob Brenly and the Dodgers, but having an opinion can work for you. Being just a little edgy and opinionated—especially if you’re savvy, smart and clearly know your subject matter—can work for you. What are some controversies in your industry? Take a stand. You will find that those who agree with you will love you for your opinions. This is a great way to draw loyal followers–sometimes it’s worth taking a risk!

Struggling with your writing? Talk to us at Top of Mind Marketing. We’re content marketing experts.

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