Think how comforting it is to veg out on the couch and know exactly what’s going to happen. Watching your favorite actors and repeating the dialog along with them. I’m a sucker for The Godfather, and I love The Italian Job and Jerry Maguire, which frequently show up on the rerun channels. I’ve sobbed through A Love Affair to Remember more times than I care to account for. The bottom line is that if it’s worth watching, it’s worth watching again.
In the same way, if you have a great blog post, a brilliant newsletter article or a particularly thoughtful social media post, give yourself a break and revisit, repurpose, revamp, rehab or reuse them. Review what you’ve created through the last year or so that’s worth reposting.
If you like it, if it’s still timely, chances are your readers will like it as well, and no one’s going to suspect that it’s a retread. When reposting, I often embellish a bit, add an example and perk it up with a new graphic to provide a facelift.
Ask me about other ways to make the most of your marketing dollars–which is also about your time, which I suspect is in short supply, especially this time of year. Top of Mind Marketing.