Finding a Tool to Manage Social Media: It Shouldn’t Be This Hard

I’m now managing social media accounts for a growing number of clients. That means logging in to each client’s accounts and coming up with something clever to say.

I also research what’s going on in their industries and link to articles to show how brilliant they are. I identify and upload images because people have short attention spans and this is a visual medium.

Even more important, there’s the herculean task of growing their online communities so everyone will understand just how brilliant my clients are and seek them out to do business with them.

This is what I do for my social media clients, and it’s taking an increasingly bigger chunk of my time; and I’m trying to find an application to automate this effort.

The problem? There are lots of apps out there, and each has strengths, limitations and a range of price points.

I’m spending a lot of time trying to figure these out. Some have serious deficiencies–Splashcube, an app that does a great job with Twitter lead generation, doesn’t support images–this won’t work for me. I’m also spending an inordinate amount of time trying to figure out how to set up accounts for all of my clients within these apps. Endless trouble tickets and emails with little resolution are making me want to go back to doing it the old-fashioned way, but I know that I’ve got to find a way to work smarter.

My beef? Why can’t those brilliant minds down in Silicon Valley figure out what we need and just make it happen? How hard can this be?

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