It’s been nearly six months since Google’s latest algorithm change. If you’re not familiar with this, you should be. Websites that are not enabled for mobile devices (depending on industry, 65+% of traffic) will stop showing up in search results. Unlike Google’s other algorithm changes, you can’t simply ignore this one if you care about whether/not people find your website.
They’re calling it Mobilegeddon
Moovweb tracked 1,000 important e-commerce keywords in a range of industries to see whether–and how–the algorithm change has affected mobile rankings on Google. The company found that 83% of the time, the top result was mobile-friendly, and 81% of the time, the top three results were. Mobile-friendliness varied by vertical market–some industries were more mobile-ready than others. Of seven categories examined: retail, insurance, healthcare, travel/hospitality, education, transportation and some big nebulous category called “other”, retail had the highest percentage of mobile-friendly results and transportation the lowest.
It’s easy to understand why retailers were quick to ramp up to mobile
After a prolonged weak economy, people are working again and making money. Retailers are busy upgrading their stores to capitalize on renewed consumer confidence. These retailers don’t want to miss out on online shoppers or the ability to market to their shoppers 24/7 via their mobile devices. It’s critical that their websites be mobile-ready and accessible for zealous shoppers.
There has been some dispute on which industry has been most affected by the algorithm, but no one is questioning the fundamentals: by not having a mobile-friendly version of your website, your non-mobile-friendly site is being negatively affected.
A new website represents opportunities to update your online presence
Clearly, the next step for companies whose sites aren’t mobile-ready is to update them as soon as possible. But think of this as an opportunity. The larger objective is to comply with Google’s mobile-friendly algorithm, but this important change provides an opportunity to take an objective look at your website.
- Does it reflect your business today?
- Is the content current and relevant?
- Is the navigation smart and intuitive?
- Do you have good quality, professional-looking images?
- Is your site branded and integrated with your other online media?
- Be objective. How would you rate the overall user experience?
Websites have a shelf life, and it well may be time for a new one. There are new technologies that make creating and updating a new site easy and cost effective. Ready to think about a new website? I’d love to talk with you @ Top of Mind Marketing.