New Year, New Economy . . . New You?
Well, why not? For those of us who suffered through the last few years of a very bad economy, we now find ourselves busy. People are spending money again, and we’re starting to trust this new economy. I know from my own experience that people are opening up their pocketbooks and spending money on marketing—they know that if they want to get in front of their audience, they’ve got to be leveraging multiple marketing channels. Many companies are looking at their tired old marketing materials and realizing that it’s time for a change—in some cases, a big change—a complete new look. A New Year, New Economy . . . New You? Yes. A whole new you.
Time to rebrand? Your logo helps differentiate you
It may be time for a complete rebranding, which means giving your existing logo a facelift—modifying it, toning it down, adopting a new color palette to make it more contemporary. If you don’t have a logo, it may be time to get one—it’s an important way to establish an identity and differentiate yourself.
Time to take a step back and take an objective look at your website
Another important way to upgrade your marketing efforts is your website. A website has a shelf life, and it should be a source of lead generation. If not, you’re missing out on an important marketing channel. If you’re still limping along with a first-generation site that’s irrelevant, with outdated content that no longer even represents your business, you’re sabotaging yourself.
A website says a lot about you
When you meet a potential new client, he/she will go to your site to see what you’re all about. Your site validates you; it shows that you’re able to organize information, that you can write well and describe your business. Your site should have good navigation, be well designed with professional images and above all, make it easy for someone to contact you.
Website content: SEO for ROI
But there’s more to it than that—if your site isn’t optimized (search engine optimization/SEO) so search engines can find it, you’re missing out on ROI. An important part of SEO is content, and we work with our clients to do keyword research. We think about what words their audience would be keying into a search engine to find them—and those words likely become standalone pages on their sites. A page has its own requirements: 300 words, focused, with the keyword reiterated at least 8+/x on that page. At Top of Mind Marketing, we’re SEO content experts, and we help our clients develop new websites that are important parts of their marketing and client acquisition strategies.