P&G Launches Charmin Van-GO, A Traveling Bathroom in NYC

Procter & Gamble is a big brand with a big heart, but their latest is great: a traveling bathroom in NYC called Charmin Van-GO!

Procter & Gamble is one of the world’s biggest advertisers—as a result, their products fill households around the world–Downy, Tide, Bounce, Charmin and Crest. Yet they’re a big brand with a big heart and a conscience, and I’ve written a couple of articles about their video ads that have gone a long way towards supporting big causes. These days, we’re seeing a lot of this, and ya gotta love a big brand that’s not afraid to step up and do the right thing. P&G’s #LikeaGirl video a year ago was viewed by more than 38M people, and #WeSeeEqual video three months ago by 46K.

But now it’s June. It’s blistering hot with no end in sight. Like everyone else, I want to be on vacation. Lying somewhere with my feet propped up with nothing to think about but where I’m going to have dinner. Yet I’ve got work to do and deadlines to meet.

But I love this story. P&G has a new innovation that takes off from where its more rudimentary household products left off. P&G is now offering Bathroom Service in New York City!

It’s cleverly called Charmin Van-GO

And it’s bringing personalized bathroom service to select New York neighborhoods. The pilot is scheduled for just two days in June. According to the Associate Brand Director, “We’re always looking to bring people the best bathroom experience, both at home with our tissue and in new and unexpected ways.” It’s literally a bathroom delivered right to your footsteps. People on the go can avoid those random, frantic coffee-shop stops with Charmin Van-GO.

Traveling through NYC’s busiest—and now neediest–neighborhoods

With black-ish star Anthony Anderson onboard, Charmin Van-GO will travel through some of NYC’s busiest neighborhoods to bring bathrooms to those in need, while surprising and delighting people with bathroom humor along the route.

So my question is . . .

Is P&G serious about this or are they just having a little summer fun? Or is this something that could take off and start serving other neighborhoods, other cities? God knows the need is there. There’s no mention of the cost to use Charmin Van-GO or if there’s more than one van or plans for the future. There’s likely a place to wash your hands, using that old P&G classic, Ivory. I’m captivated by this. Most of all, I’m wondering if P&G is doing this as a whimsical summer fling or if they’re serious. A traveling potty. They could get an app . . .

Do you need help with your content marketing program? Talk to us at Top of Mind Marketing. We’re writers and internet marketing experts.

Leave a Reply