While maligned by many, I continue to love newsletters as an excellent way to stay in front of clients and prospects on a regular basis; and I write and produce these for both myself and clients. If you’re getting even a quarter of your list opening your newsletter, it’s very good ROI.
I also love Constant Contact, which I’ve used for years. They are a fabulous vendor–smart, proactive and nimble. They stay on top of new trends and are constantly updating their application. Best of all, their customer service is extraordinary. When you’re on a deadline and call their support line, there is a friendly, knowledgeable person on the other end who speaks English and can ALWAYS quickly answer your questions.
Last week I went to one of their free 3 1/2 -hour e-marketing seminars. I was hoping to learn exciting new things and have a chance to do some networking. I had an earlier meeting, so I arrived an hour or so late. That was the good news, because the seminar was a total snooze.
There were more than 50 people there, plus presenters, a panel, moderator and a guy from PC World who should have known everything. If he did, he wasn’t up for sharing it. The problem? I wanted them to tell me something I didn’t know.
Facebook now has 900M users, but it didn’t seem like any of them attended this seminar. One woman asked what e-marketing was. Another asked about keeping her contact list private. Where do they come up with these questions? I talked to one of the panelists, and he understood my frustration, but apparently there are so many people who remain mystified by social media that they are forced to appeal to this demographic–the lowest common denominator.
While I continue to keep my eyes open for the many free events that are sponsored by a wide range of organizations, I’m managing my expectations for learning anything new. That said, attending these kinds of events always represents an opportunity for networking, and that’s never a bad thing.
Sadly, for this event, the best part was the carrot cupcake with cream cheese frosting.