Responsive Websites: Designing for the Future

top of mind marketing responsive web design.jpgResponsive web design has become a part of web conversations these days. Because people are already fairly confused about how their websites and things like optimization work, this just adds to the confusion.

Responsive design: making websites adaptable

Response design is a matter of designing websites so they will adapt to whatever environments they are being viewed on. In the old days, we fired up our desktop computers in the morning and worked from our offices. That was a lifetime ago. These days we’re working from our cars, cafes, airports and the field.

In 2014, mobile platforms overtook desktops as the most popular way to access websites and are rapidly approaching 2B users worldwide. More than 60% of our audiences are accessing everything from their phones, so our websites have to be able to do adapt to not just our phones but tablets, and the sizes are all over the place. Responsive design must be capable of infinite scaling. It needs a flexible layout that adapts to both portrait and landscape orientations on our huge range of mobile devices.

Other features of responsive design

Touchscreens are increasingly being used as a way for people to quickly access Internet content. Adaptive web design is an intuitive way to navigate via touch on mobile and cursor on desktops. Small details, such as further information via cursor hovers can be implemented only on desktops. Hidden submenus can only be implemented on mobile–these details can be captured through responsive web design.

If you’re not going mobile, you’re not going anywhere

It’s been 6+ months since Google rolled out its new algorithm change, and results show that there are consequences for those whose websites are not optimized for mobile. If you’re engaging in content marketing for your company, you’re using a blog, newsletter and social media to drive traffic to your website, so it’s more important than ever that your website adapts to all platforms—that means responsive design.

Responsive web design is evolving

Frustrating? Yes, it can be. You’ve likely put a lot of time and money into your website and you were hoping you could take a break. But if you want your site to work for you, it needs constant care and attention. If you launch your site and walk away, you’re wasting your marketing dollars because this site won’t deliver any ROI for you. You need to continue to optimize, stay on top of new development and design techniques to find new solutions. It’s all part of the responsibility of owning a website.

If you would like to talk about your site in relation to responsive design, talk to us at Top of Mind Marketing. We’re SEO and content marketing experts.

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