One of my clients is a graphic designer with more than 25 years of experience. She’s fed up with do-it yourself designers—people who buy an Adobe app and call themselves graphic artists. She’s spent her entire career learning her craft, making the very difficult transition from print to electronic design, staying on top of new technologies, building relationships with vendors and weathering some very bad economies.
I’ve been thinking a lot about this because I’m frustrated as well. I think we’ve dummied down. We’re used to seeing bad design and really bad writing. With the advent of social media and 140-character sound bites, I don’t see its getting any better. Sometimes I’m not sure people know any better, but I’m not giving up.
In the case of my client and me, we are so much more than just a writer or a designer. We take the time to understand our clients’ industries and become trusted advisers.
I’ve been talking about this with some of my seasoned (read old) colleagues, and we all agree that somewhere along the line we learned, grew and became industry experts. When you hire one of us, you’re hiring someone who is savvy and pragmatic. We make rational, well-thought out decisions about customized marketing solutions. We’ve made the mistakes, learned from them and evolved. It all comes down to being a seasoned professional.
I keep coming back to the word “seasoned” and I get an image of myself standing over my Thanksgiving turkey—never mind that I can’t cook. But this is no turkey—being seasoned means that we bring a lot to the table—and it’s our clients who benefit.