I am managing social media for a growing list of clients, which means that I’ve also got a growing list of separate logins and passwords for Linkedin, Facebook and Twitter for each client–rarely does a client synch login information. I log in, upload a post, an image and often link to an article that positions the client as a brilliant industry thought leader. It used to be that I looked at this as a leisurely morning activity and a great way to kick off my day. Lately, it has become extremely time consuming, and I knew that I needed to find a better way to do this.
A bit of a purist, I held off on using dashboard tools because I did not like the way that a post showed that it had been published by whatever tool was being used. I have totally gotten over this because I am loving the way automation has simplified my life. I tried out a few applications, including SplashCube, which does a great job with lead generation with Twitter, but it’s $200/month, and it doesn’t support images, which makes it unrealistic for me. This is a visual medium, for crying out loud, and images are critical to attracting readers to posts.
I settled on HootSuite, and once I figured out how to make each client a team in my HootSuite fiefdom, I am thrilled with the way it has created efficiencies for me. I now have one login rather than 15. I open it in the morning, upload my posts and leave it open all day to stay on top of the activity on my clients’ sites. I like the spontaneity that HootSuite provides, allowing me to maintain a dialog, asking question and making comments throughout the day, which is critical to creating an online community.
Just one question remains: What took me so long?
Ask me about using HootSuite for your digital media program, Top of Mind Marketing