Using Infographics to Tell a Story

By June 14, 2018Marketing Tips
top of mind mrketing infographics

I suggested to one of my clients that we create infographics for several fairly complex processes described on our website. “Great idea!” I started working in Apple’s Pages, then remembered someone’s telling me about Piktochart, an online tool for creating infographics, posters and presentations. I created an account, logged in and began designing.

What a nice surprise–this tool is ridiculously easy to use!

You can use the free version or upgrade to the paid version. I used the poor man’s version and found that there’s plenty of functionality.

  • You can choose from about eight infographic templates. Unlike some program templates, these are completely customizable—you can delete features, change colors and fonts and reconfigure.
  • None of the templates really worked for me. I’ve had quite a bit of graphics experience, so I created my infographicsfrom scratch. Take some time to Google for infographic designs that fit your needs.
  • There is a full complement of fonts. It’s easy to change font size, color and both line and letter spacing.
  • Something I really love: Text blocks autosize. When you add or delete text, the block automatically changes to fit the new space—no manual adjusting.
  • The site comes with a fairly robust library of images/icons and photos, though the number of business photo images is limited.
  • The drag and drop feature is a breeze. If you have an image on your desktop, just drag it into your infographic and it autoloads in the application’s Uploads section—a single, seamless step.
  • The line tool is a limitation.The free version provides only a dotted line that is a bit hard to manipulate, but it’s a small complaint.

I’m delighted with my infographics and plan to add these to my own website and suggest them to other clients. It’s not surprising that infographics, the visual representation of data, have surged as such an important medium. Good marketing tells a story, and infographics help make our messages clear and accessible.

Infographics work because 90% of information transmitted to the brain is visual

According to a report by a New York visual communications company, Infographic World, visuals are known to improve learning and retention by a whopping 400%. This is due to our frighteningly short attention spans and the fact that we absorb information faster by reading and seeing concepts with corresponding graphics. Images also trigger an emotional connection.

A few more reasons to love infographics

Infographics help break down large chunks of data into coherent, manageable content bites and simplify complex processes.

  • They answer specific business questions and facilitate decision-making.
  • The chance of an infographic’s going viral is much higher than that of plain text content.
  • SEO value. The viral nature of an infographic means that Google will index your website higher due to Google’s page-rank algorithm, increasing the importance that search engines place on your site.

Infographics don’t replace well-written content; rather, they’re an adjunct. Infographics facilitate learning and foster greater understanding of complex concepts. Now, they’re easier to create with Piktochart.

Need help creating infographics for your website and social media posts? Contact Top of Mind Marketing. We’re writers and internet marketing specialists.

 

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