Janet Peischel, Owner, Top of Mind Marketing
Janet spent her career in a variety of marketing and communication roles. Financial services industry experience includes time at an investment banking firm and as a Sr. VP in Tech Marketing at Bank of America. She wrote proposals for Price Waterhouse and managed a CRM rollout for Fremont Bank.
She started Top of Mind Marketing in 2009 and now works with small business clients.
“As a writer and digital media specialist, I’m focused on optimizing content for a wide range of electronic media–blogs, newsletters, landing pages, etc. It all starts with exhaustive keyword research to identify the words you want to rank for. Checking for competition and traffic. It’s somewhere between an art form and a science.”
These days she’s focused on AI marketing tools, writing about AI writing and web apps, plagiarism detectors and note taking software. There are so many tools that are transforming the way we do business.
“I’m a travel junkie who began traveling solo in my 20s
I love to travel and I’m always planning my next adventure. I’ve always traveled, but now I’ve gotten serious about this! Next up? Cannes in January. Airbnb, has revolutionized travel, making it affordable for everyone.
Janet grew up in the Pacific Northwest but has lived in the San Francisco Bay Area for more than 25 years.