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jpeischel

top of mind marketing: facebook, YouTube and election security

Facebook, YouTube and Election Security

By | Social media | No Comments

The Iowa caucus got off to an inauspicious start, but it officially kicked off the 2020 Presidential race. Let’s take a look at how people are getting their election-year news. Facebook and YouTube are the most-used social sites for accessing news—43% of US adults use Facebook and 21% turn to YouTube for their news. 

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top of mind marketing: set checklist

Want to Show Up in Search? Follow This SEO Checklist

By | SEO | No Comments

Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist to every blog and landing page.

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top of mind marketing: TikTok comes with a pentagon warning because of data concerns

TikTok: The Social App that Comes with a Pentagon Warning

By | Social media | No Comments

TikTok’s popularity is fueled by the fear of missing out (FOMO) and what seems to be an insatiable desire to be seen, to have an audience, if only for a moment. TikTok promises that you can “watch endless videos customized specifically for you. A personalized video feed based on your preferences.” 

But incidents over the past year have caused privacy experts to question how data from TikTok is being collected and used, and whether it’s being censored by the Chinese government. 

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