I’ve never been a big fan of best practices—they’re right up there with mission statements for me. They’re usually boring, self-righteous and way too general. I’m a very pragmatic person, and I want information that’s actionable.
I did, however, come across some blogging best practices that I love—mainly because they reinforce what I’ve been telling my clients for a long time! First of all—do start blogging. It provides significant SEO value—you need fresh content on your website, and blogging WILL raise your search engine rankings. Sharing quality information that helps people do their jobs also positions you as an industry expert. Get some mileage out of your content. Repurpose it to your monthly newsletter; extract parts of it for social media posts. Make your content work for you.
Blogging best practices
- Forget quick-hit blog posts: A tiny blogpost doesn’t do you or anyone else any good. If you’re writing just to reiterate your keywords, you can’t outsmart the almighty Google—it knows the difference. Do think of crisp thoughts, but these need to be thoughtful, useful and fully fleshed out: 300+ words is the rule for a website landing page, and I just read that they’re recommending pages much longer than that—up to 1,000 words or more.
- Avoid self serving comments: Don’t make comments including a link to your website. You can be reported to Google for spammy comments. In fact, sometimes Google puts out a blog post of its own asking for reports about comment spammers.
- Link exchange for higher search ranking: If you link to another blog because they’re a referral partner or the people in your networking group get together and create a Resource page to host links to the group’s websites, that’s fine, but it probably won’t improve your rankings—unless these are very influential, high-traffic and/or high-authority sites.
- Directory listings: Don’t submit your business to mass directory or listing services. They provide irrelevant links that make you look bad. Syndicating articles for links leaves you with a lot of duplicate content online—another search engine no-no. Besides, this takes forever—sometimes these lists have hundreds of sites on which you could hypothetically list your site. You have plenty of other things to do.