top of mind Marketing: Apple rolls out new privacy controls

Apple Rolls Out New App Privacy Controls

By | Advertising | No Comments

With the new IDFA, we’ll get a prompt asking for our consent to track us–known as app tracking transparency (ATT). These prompts that will be displayed in all iOS (Apple) apps are expected to see many users switching off data tracking altogether. If you’re doing online advertising, this could have serious consequences.

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top of mind marketing increase web traffic with discipline and attention to details. Pay attention to keywords

Nine Easy Ways to Increase Website Traffic

By | websites | No Comments

eyword research. Research helps you identify the keywords that appeal to your target audience. There is a number of tools from which to choose. Ubersuggest is very easy to use, and there are third-party applications that come with a pricetag. I like Google’s Keyword Planner because it’s free, comprehensive, and it aligns with Google products.

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top of mind marketing: making the most of covid downtime

COVID Downtime: A New Website For an Old Client

By | websites | No Comments

We’ve selected a WordPress theme that will give us a lot of exposure—today’s themes provide promo modules to highlight company features and/or events as users scroll down the page. They extend the homepage where you can use your keywords. There is a lot of SEO value in these themes. We’re writing case studies of residential and a commercial projects for which we also have good images. We’re rethinking navigation and paying attention to page speed—especially image size. We’ve removed a few old projects that are dated.

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top of mind marketing: TikTok taks on body shaming

TikTok Steps Up to Protect Users from Body-Shaming

By | Social media | No Comments

TikTok has announced that it’s taking new steps to ensure that it’s protecting users from body-shaming and self-esteem issues. It’s placing bans on weight-loss ads and identifying new tools to connect users to professional services that assist with weight issues. Somebody at TikTok understands that food issues can be potentially life threatening. That for too many young women, self-esteem is tied to how they look. To being thin.

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