With the new IDFA, we’ll get a prompt asking for our consent to track us–known as app tracking transparency (ATT). These prompts that will be displayed in all iOS (Apple) apps are expected to see many users switching off data tracking altogether. If you’re doing online advertising, this could have serious consequences.
Keywords are fundamental to a successful campaign. I use Google’s Keyword Planner. You want to use words and phrases for which there is a significant amount of search, but relatively little competition. Identify how much you want to spend per day and per view.
Clubhouse is the hot new social app that’s generating buzz from those who suffer from FOMO-disease (Fear of Missing Out). This invite-only, audio-based iPhone app is like listening in on someone else’s phone call. After a year of Covid privation, Clubhouse fills a need by creating community.
You may/not have noticed that Oreos periodically introduces new flavors. Their efforts are made public each time Oreo announces a new variety. There’s a special team with a unified goal: How to continue to excite fans and drive growth. The latest: A salmon-colored cookie with green filling, released with Lady Gaga in honor of her 2020 album, Chromatica.
eyword research. Research helps you identify the keywords that appeal to your target audience. There is a number of tools from which to choose. Ubersuggest is very easy to use, and there are third-party applications that come with a pricetag. I like Google’s Keyword Planner because it’s free, comprehensive, and it aligns with Google products.
Marketing trends for 2020 included a dramatic surge in customer-created photos and videos—that’s content that we created and big brands (brands) shared with their audiences. Thanks to you and me, brands saved a lot of money on production costs and logistics by depending on us for our great user-generated content (UGC).
Install Google Analytics so you can start tracking the effectiveness of your efforts. Be patient—it takes some time for Google to start indexing information on your new website. Benefits are cumulative; the longer a campaigns runs, the more benefits you will see.
Facebook’s semiannual “Pulse Survey”, taken by nearly 50,000 employees in October, showed workers were losing faith that the company was improving the world. Only 51% of respondents said they believed that Facebook had a positive influence on the world.
We’ve selected a WordPress theme that will give us a lot of exposure—today’s themes provide promo modules to highlight company features and/or events as users scroll down the page. They extend the homepage where you can use your keywords. There is a lot of SEO value in these themes. We’re writing case studies of residential and a commercial projects for which we also have good images. We’re rethinking navigation and paying attention to page speed—especially image size. We’ve removed a few old projects that are dated.
TikTok has announced that it’s taking new steps to ensure that it’s protecting users from body-shaming and self-esteem issues. It’s placing bans on weight-loss ads and identifying new tools to connect users to professional services that assist with weight issues. Somebody at TikTok understands that food issues can be potentially life threatening. That for too many young women, self-esteem is tied to how they look. To being thin.
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