Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist to every blog and landing page.
TikTok’s popularity is fueled by the fear of missing out (FOMO) and what seems to be an insatiable desire to be seen, to have an audience, if only for a moment. TikTok promises that you can “watch endless videos customized specifically for you. A personalized video feed based on your preferences.”
But incidents over the past year have caused privacy experts to question how data from TikTok is being collected and used, and whether it’s being censored by the Chinese government.
Influencers have Instagram accounts, YouTube channels, social sites, and blogs. They’ve spent time developing their communities and built their brands that make fellow travelers or wannabes want to follow them for their content—not just their words.
Debating what to outsource? I like this one: Outsource your weaknesses. Spending hours trying to balance the books when you’re terrible with numbers is a lousy use of your time and it’ll wear you down.
Here are the latest web trends for 2020 that you’ll want to be incorporating into your web design.
Split screen content. Do you have several key messages? Easy. Line these up side by side. Think about adding a call to action in the center to tie the two together.
In one ad, an elderly man prepares to spend yet another Christmas alone. His kids all cancel at the last minute. He sends them all letters telling them he’s died. “How else could I have brought you all together?” Good marketing tells a story.
A “disinformation-for-profit machine” is Elizabeth Warren’s description of Facebook. Salesforce’s Marc Benioff said the social network “needs to be held accountable for propaganda on its platform.” Politics and social media are inevitably intertwined. Who’s accountable? Apparently no one.
Say hello to BERT, Google’s new algorithm change. It’s based on context, and this time, it’s something we may like. I Google everything, so I’m looking forward to this.
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search-engine rankings, optimization and online visibility. Yet many business owners never quite get around to creating a GMB page. But since Google pretty much owns the search space, you’re missing out on a free, fundamental part of an online presence. You can improve your search rankings with Google My Business.
Are you tired of your dated website but not up to creating a new one? If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of these projects now, and it’s a remarkably easy solution that dramatically extends a website’s shelf life. Rather than a new website, maybe just a makeover would be the right solution for you
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