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top of mind marketing ai content detectors

The 8 Best AI Content Detectors: When Integrity Matters

We all strive to produce content that’s compelling, well-written. And now that we’re using AI content tools that have made content creation infinitely easier, what about the ethics?
But they’ve also made it easier for plagiarism to flourish

Can AI content detectors stay ahead of this? Are we setting ourselves up to be always one step ahead or behind the applications that detect plagiarism? This is an ethics problem that really hasn’t been adequately addressed yet, and the issue is surfacing as schools, businesses and government agencies set standards for original content—that which is generated by humans–not by machines.

top of mind marketing boost organic rankings with ai apps

Learn How AI-Driven Product Descriptions Boost Organic Rankings

A persuasive product description has the power to captivate potential customers, highlight the unique features of a product, and convince them to make a purchase. But writing great product descriptions is a skill that’s often overlooked. And while we labor over our long-form blogs, doing careful keyword research and manipulating text to make sure we’re getting the maximum SEO value, product descriptions can be an afterthought. Thankfully, AI apps are stepping in, saving time and money.

top of mind marketing ai apps

AI Apps: Find Out Why We’re Not There Yet

As a writer, an SEO or digital marketer, it’s easy to feel threatened by the flood of ai writing software hitting the market. They promise to create long-form content in seconds, replacing the articles we’d be laboring over for most of a morning, afternoon or longer. Instant snappy headlines and social media posts that capture the attention of our audience? Not a problem. Research some quick statistics? Coming right up. Are these AI writers too good to be true? In a word, “yes”.

top of mind marketing content curation

Content Curation 2024: 6 Benefits and Why It Still Matters

Building a strong online presence starts with good content. If it’s a really great article we don’t really care who writes it—and that’s the beauty of curated content. It’s still relevant, still a great way to build your brand and build relationships. It’s still a way to be recognized as a thought leader because we still love thoughtful content that inspires us.

top of mind marketing: creating a persona and making it real

How to Create a Persona and Find Your Ideal Customer

A user persona is a term that keeps popping up in articles about content marketing. A persona is a detailed description of someone who represents your demographic definition. While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like. You’re identifying your ideal customer.

top of mind marketing creating a pillar page content strategy

How to Build High-Performing Pillar Pages to Boost SEO

Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.

marketing google helpful content for better seo

Google Helpful Content Update: How to Write for Humans

Google’s helpful content update: Write for humans, not search engines

In August 2022, Google announced a search algorithm update called the “Helpful Content Update.” This was part of a larger effort to help us write more original content–people-first content that’s written for humans–not search engines.

top of mind marketing AI and marketing

AI Marketing Tools

AI marketing tools: They’re making our jobs easier. They’re writers, video creators and editors. Making us better writers. Helping us display data.