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Top of Mind Marketing: AI Wars: Microsoft and Bing with ChatGPT has changed the search landscape

Who Will Dominate the AI Search Landscape? Microsoft vs Google

by Janet Peischel

Microsoft has made a groundbreaking move by incorporating ChatGPT technology into its Bing search engine. I wrote about ChatGPT a month or so ago, and this advanced artificial intelligence (AI) tool is reshaping the way we access information; it’s transforming the search landscape. ChatGPT’s developer, OpenAI, announced that it will start using Microsoft Bing as the default search experience for ChatGPT. Experts say the move could bring Bing to the top of the search game.

being top of mind: ai content tools will save time

AI Tools: Choose The 5 Best AI Content Writers

by Janet Peischel

Something to keep in mind: AI content writers are not there yet

AI content may be grammatically correct, but the content produced by these tools is stiff and generic. It lacks the examples, case studies and personal experience that keeps audiences reading to the end. You can’t really rely on AI writers alone to produce and publish your content for you. We still need human intervention to create a good content.

7 Best Free Logo Design Applications

by Janet Peischel

An important part of your new business is building your brand and creating a logo. Your brand is your value in the marketplace and your relationship with your customers. Do you absolutely need a logo? Of course not, but it helps differentiate you. Designers rightfully charge a lot to design a collateral system that includes a logo, cards, folders, packaging, etc.

top of mind marketing creating insanely good content

How to Create Insanely Good Content

by Janet Peischel

Good writing is nonnegotiable. Google knows the difference and so does your prospective client. It’s hard to be a thought leader if your content is riddled with bad grammar and misspelled words. From routine social posts to video scripts or a white paper. These all reflect your commitment to […]

What to Outsource? Your Weaknesses!

by Janet Peischel

Debating what to outsource? I like this one: Outsource your weaknesses Spending hours trying to balance the books when you’re terrible with numbers is a lousy use of your time and it’ll wear you down. To be thinking about: Will it move my business forward?… Read More »What to Outsource? Your Weaknesses!

Incorporating Text Messaging into Your Marketing Plan

by Janet Peischel

A year or so ago, I left my dentist’s office, was buckling up and adjusting my sunglasses when I got a text from my dentist thanking me for my business. I have really crappy teeth and spend some serious money with him, so he should… Read More »Incorporating Text Messaging into Your Marketing Plan

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