As a writer, an SEO or digital marketer, it’s easy to feel threatened by the flood of ai writing software hitting the market. They promise to create long-form content in seconds, replacing the articles we’d be laboring over for most of a morning, afternoon or longer. Instant snappy headlines and social media posts that capture the attention of our audience? Not a problem. Research some quick statistics? Coming right up. Are these AI writers too good to be true? In a word, “yes”.
Building a strong online presence starts with good content. If it’s a really great article we don’t really care who writes it—and that’s the beauty of curated content. It’s still relevant, still a great way to build your brand and build relationships. It’s still a way to be recognized as a thought leader because we still love thoughtful content that inspires us.
A user persona is a term that keeps popping up in articles about content marketing. A persona is a detailed description of someone who represents your demographic definition. While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like. You’re identifying your ideal customer.
Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.
Google’s helpful content update: Write for humans, not search engines
In August 2022, Google announced a search algorithm update called the “Helpful Content Update.” This was part of a larger effort to help us write more original content–people-first content that’s written for humans–not search engines.