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top of mind marketing podcast starter kit

Podcast Starter Kit: What You Need to Get Started

Selecting the right podcast topics is crucial to your podcast’s success. They should roll up to your overarching niche, but not be so narrow as to limit your growth–you need some flexibility. If you’re not sure how to do this, look at competitors or colleagues in your niche and see how they’re organizing and producing their podcasts. Pay attention to how they align with their website content and blogs.

top of mind marketing podcast editing tools

Best Podcast Editing Software

There is a wide range of podcast editing software that’s meeting the explosive growth of this industry. As a podcaster, you have just two ways to set yourself apart—the quality of your content and the quality of your audio.

top of mind marketing web-hosting-seo

Best Web Hosting for SEO Results

A new website starts with discussions about design–this is the sexy, fun stuff. Graphic and web designers share slick presentations of their portfolios, making it look easy to create a beautiful new website. This is before you get down to the hard stuff–writing new content, developing a navigation schematic and showing up in search engines. But there’s another important component of a website project that usually gets completely overlooked: Your server and your web hosting service. These are key players in your online presence and contribute to—or detract from–your SEO.

top of mind marketing podcast equipment

Podcast Equipment: Must-have Tools for Launching Your Podcast

Whether you’re a seasoned professional or just starting out, your equipment can be the difference-maker between successfully growing your podcast audience and dismal failure. In this overview, we take a look at the essential equipment you need to set up your professional podcast. You’ll need to have applications for creating, recording, editing, and monetizing your podcast

top of mind marketing how to monetize your podcast

Reaping the Benefits: How to Monetize Your Podcast

Podcasting offers a number of unique benefits that make it an ideal choice for content creators who want to get in front of potential customers to build their brands and get paid for their efforts!

But if you’re still on the fence about doing a podcast, here are some statistics to help convince you that podcasts are worth the effort, that they’re more than a fad. Podcasts have become a legitimate communication channel that’s gaining the trust of global audiences. And if you’re trying to reach millennials and Gen X users, a podcast has become an important medium.

top of mind marketing podcast interviews

How to Start a Podcast With No Audience

So you’re thinking about starting a podcast, but you don’t have an audience or any equipment. You also haven’t identified any topics, written any content and haven’t any idea what’s involved in producing a podcast? If that’s you, no problem.

top of mind marketing tesla performance model S

From Apple to Elon: The One Page Website Has Staged a Comeback

One page websites have emerged as a popular and effective way to showcase products, services, and brand. Unlike traditional multipage websites, one page sites condense all the necessary information onto a single page, providing a seamless user experience. There are no internal links. They are transactional and conversion-focused in nature. It’s important to recognize their singular purpose–traffic and conversion.