top of mind marketing increase web traffic with discipline and attention to details. Pay attention to keywords

Nine Easy Ways to Increase Website Traffic

By | websites | No Comments

eyword research. Research helps you identify the keywords that appeal to your target audience. There is a number of tools from which to choose. Ubersuggest is very easy to use, and there are third-party applications that come with a pricetag. I like Google’s Keyword Planner because it’s free, comprehensive, and it aligns with Google products.

Read More
top of mind marketing: making the most of covid downtime

COVID Downtime: A New Website For an Old Client

By | websites | No Comments

We’ve selected a WordPress theme that will give us a lot of exposure—today’s themes provide promo modules to highlight company features and/or events as users scroll down the page. They extend the homepage where you can use your keywords. There is a lot of SEO value in these themes. We’re writing case studies of residential and a commercial projects for which we also have good images. We’re rethinking navigation and paying attention to page speed—especially image size. We’ve removed a few old projects that are dated.

Read More
top of mind marketing time for a website makeover

A New Website—or Maybe Just a Makeover

By | websites | No Comments

Are you tired of your dated website but not up to creating a new one? If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of these projects now, and it’s a remarkably easy solution that dramatically extends a website’s shelf life. Rather than a new website, maybe just a makeover would be the right solution for you

Read More
top of mind marketing: Gutenberg is WordPress 5.0's new block-based editor

Introducing Gutenberg, WordPress’ Block-Based Editor

By | websites | No Comments

The biggest change for most of us is the block-based editor. Blocks are content elements that you add to the edit screen to create content layouts. Each item you add to your post or page is a block. There are blocks for all common content elements and more can be added by WordPress plugins. There are blocks for paragraphs, images, videos, galleries, audio, lists, etc.

Read More
Top of Mind Marketing; is a single page website right for your business?

Is a Single-Page Website Design Right For You?

By | websites | No Comments

You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.

A single-page website: One that fits on a single page

Single-page websites are fully loaded in the initial page load. There’s no drilldown, no navigation bar or clicking because there’s nowhere else to go! Single-page sites can be efficient, and they’re a natural outgrowth of the mobile movement–visitors don’t have to wait for pages to load.

Things to love about single-page sites

  • Ease of use and maintenance.
  • High conversion rates.
  • Look great on every browsing device, falling within mobile-friendly guidelines.
  • Professional-looking sites can be built in a matter of hours; updates easily achieved.

There are other scenarios when a single-page site is the perfect solution

  • If you’re a freelancer, a single-page is the perfect way to host your work and give potential employers a bit of information about you. You can also include a simple contact intake form.
  • Landing pagesThis is the ideal solution for a campaign. A single-page site lets you create messaging and efficiently run A/B tests.
  • Simple website needs.Think about a pop-up store. A simple website with a brief introduction, photos and contact information is the perfect solution for a temporary business.

The downside

The average website is likely optimized for 20-50+ keywords. Remember that one-page sites are all about images or other information. How can you optimize for 50 keywords on a site that has virtually no content? You can’t. And that’s the biggest drawback to single-page sites.

  • If SEO is an important component of your website and marketing strategy, this is not the best solution for you.
  • Real websites include multiple pages designed around a users’ needs and the website owner’s goals. Let visitors pick their paths based on their needs and then present them with information created just for them. We can do this with a multiple page website, but we can’t easily do this with a single-page website.

Popularity likely to continue, as it serves a need

In a traditional web environment, it’s all about grabbing users with keyword search, getting them to land on your site and then funneling them towards a contact form, page, or phone number. With single-page sites, there’s nowhere for the user to get distracted — every part of the page drives them toward a conversion point, driving more leads and business. While single-page design won’t take over the future of web design, it likely will continue to leave its mark through 2019 because it serves a real need.

Is this right for you?

The best approach: Think about what you want to include on your site. Sketch it out, identifying images and content. Give me a call, and let’s determine if a single-page site is the right solution for your business.