top of mind marketing increase web traffic with discipline and attention to details. Pay attention to keywords

Nine Easy Ways to Increase Website Traffic

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eyword research. Research helps you identify the keywords that appeal to your target audience. There is a number of tools from which to choose. Ubersuggest is very easy to use, and there are third-party applications that come with a pricetag. I like Google’s Keyword Planner because it’s free, comprehensive, and it aligns with Google products.

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top of mind marketing: making the most of covid downtime

COVID Downtime: A New Website For an Old Client

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We’ve selected a WordPress theme that will give us a lot of exposure—today’s themes provide promo modules to highlight company features and/or events as users scroll down the page. They extend the homepage where you can use your keywords. There is a lot of SEO value in these themes. We’re writing case studies of residential and a commercial projects for which we also have good images. We’re rethinking navigation and paying attention to page speed—especially image size. We’ve removed a few old projects that are dated.

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top of mind marketing time for a website makeover

A New Website—or Maybe Just a Makeover

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Are you tired of your dated website but not up to creating a new one? If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of these projects now, and it’s a remarkably easy solution that dramatically extends a website’s shelf life. Rather than a new website, maybe just a makeover would be the right solution for you

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top of mind marketing: Gutenberg is WordPress 5.0's new block-based editor

Introducing Gutenberg, WordPress’ Block-Based Editor

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The biggest change for most of us is the block-based editor. Blocks are content elements that you add to the edit screen to create content layouts. Each item you add to your post or page is a block. There are blocks for all common content elements and more can be added by WordPress plugins. There are blocks for paragraphs, images, videos, galleries, audio, lists, etc.

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Top of Mind Marketing; is a single page website right for your business?

Is a Single-Page Website Design Right For You?

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You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.

A single-page website: One that fits on a single page

Single-page websites are fully loaded in the initial page load. There’s no drilldown, no navigation bar or clicking because there’s nowhere else to go! Single-page sites can be efficient, and they’re a natural outgrowth of the mobile movement–visitors don’t have to wait for pages to load.

Things to love about single-page sites

  • Ease of use and maintenance.
  • High conversion rates.
  • Look great on every browsing device, falling within mobile-friendly guidelines.
  • Professional-looking sites can be built in a matter of hours; updates easily achieved.

There are other scenarios when a single-page site is the perfect solution

  • If you’re a freelancer, a single-page is the perfect way to host your work and give potential employers a bit of information about you. You can also include a simple contact intake form.
  • Landing pagesThis is the ideal solution for a campaign. A single-page site lets you create messaging and efficiently run A/B tests.
  • Simple website needs.Think about a pop-up store. A simple website with a brief introduction, photos and contact information is the perfect solution for a temporary business.

The downside

The average website is likely optimized for 20-50+ keywords. Remember that one-page sites are all about images or other information. How can you optimize for 50 keywords on a site that has virtually no content? You can’t. And that’s the biggest drawback to single-page sites.

  • If SEO is an important component of your website and marketing strategy, this is not the best solution for you.
  • Real websites include multiple pages designed around a users’ needs and the website owner’s goals. Let visitors pick their paths based on their needs and then present them with information created just for them. We can do this with a multiple page website, but we can’t easily do this with a single-page website.

Popularity likely to continue, as it serves a need

In a traditional web environment, it’s all about grabbing users with keyword search, getting them to land on your site and then funneling them towards a contact form, page, or phone number. With single-page sites, there’s nowhere for the user to get distracted — every part of the page drives them toward a conversion point, driving more leads and business. While single-page design won’t take over the future of web design, it likely will continue to leave its mark through 2019 because it serves a real need.

Is this right for you?

The best approach: Think about what you want to include on your site. Sketch it out, identifying images and content. Give me a call, and let’s determine if a single-page site is the right solution for your business.

topofmindmarketing web design trends for 2019

Thinking about a New Website? Design Trends 2019

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I’m working with a client whose website is 15 years old. Unlike us, websites don’t improve with age. The biggest problem, of course, is that a 15-year old site isn’t mobile friendly in our mobile-mad world.

My client is well aware of this, of course. But a new website is always a major initiative, and there are often bigger priorities. The fact remains that a website is where people go to learn more about you, and it’s hard to overestimate the power of a website as the cornerstone of your marketing strategy.

If a new website or a site refresh is part of your 2019 marketing plan, here are some design trends:

1. Speed

Users now expect a site to load in two seconds or fewer; they will abandon a site if it takes three seconds or more.

2. Flat design

Look for clean, minimalist flat design. Flat design helps a site fulfill speed requirements that search engines love. It helps hold high SEO value and gets rid of clutter. Think bright colors, clean and crisp edges, lots of open space, simple imagery and sans-serif fonts.

3. Mobile first search

In 2015, the number of mobile searches overtook those from desktop computers. The result? Mobile has had a huge influence on website design. Meeting the demands of mobile users will likely continue for the foreseeable future.

4. Broken-grid layout

Grids have been used for decades on webpages, newspapers and ads for content alignment and consistency. You may not see grid lines, but someone used a grid to develop the layout. Now asymmetry and broken grids are gaining popularity. Look for unusual placements, layering with different colors and textures, repeating irregular patterns, use of white space and creative typography.

5. Shapes

People associate thoughts and emotions with shapes. Rectangles represent stability, circles are unity and triangles are dynamic. Creative use of particular shapes or combinations of shapes can be used to influence user emotions or feelings. Shapes help draw attention to those parts of a page that you want your visitors to notice.

6. Single-page design

These websites are one page rather than multiple landing pages arranged in a navigational hierarchy. The downside: In terms of SEO, it’s harder to rank for particular keywords and other advanced SEO techniques. The benefits: Pageless design scores big when it comes to load time. They also look great on every browsing device, are scalable, easily managed and have high conversion rates. They’re great for pop-up businesses and those with limited budgets.

7. Micro-animations

Micro-animations direct us through tasks as we interact with digital products. Examples? We fill out a form and we’ll be presented with a little animated checkmark to reward us for successfully completing it. We see and use these every day on both desktop and mobile. In many situations, they’re replacing those annoying captcha screens.

Is a new website in your 2019 marketing plan?

Questions about about platforms, content and making the most of your marketing budget! Give me a call!