Covid Creates a New American Renaissance

By September 12, 2021content marketing
Top of mind marketing: An american renaissance: Covid has brought a lot of pain and suffering. It's also brought socioeconomic changes we've never seen before

The new American renaissance: Covid becomes the driver for growth 

Covid-19 has disrupted daily American life in a way few emergencies have before. But it has also shaken things up, clearing the way for an economic boom and social revival. The New York Times’ David Brooks is calling it the “American Renaissance”.

Brooks describes how West Germany and Japan endured widespread devastation during World War II, yet in the years after the war both countries experienced explosive growth because their old arrangements had been disrupted. The devastation and old patterns that stifled experimentation were swept away. Disruption opened space for something new.

Millions of Americans endured grievous loss and anxiety during this pandemic

Many also used this time as a preparation period, allowing them to burst out of the gate when things opened up. The result? 

  • 4.4 million new businesses were started in 2020, by far a modern record. 
  • A report from Udemy, an online course provider, says that 38 percent of workers took some additional training during 2020, up from only 14 percent in 2019.

Americans socked away trillions of dollars in 2020, putting themselves in a position to spend lavishly as things open up.

The best job market in 25 years. The economy has already taken off 

  • Global economic growth is expected to be exceed 6 percent this year and continue through 2022. 
  • In late April, Tom Gimbel, who runs the recruiting and staffing firm LaSalle Network, told The Times: “It’s the best job market I’ve seen in 25 years. We have 50 percent more openings now than we did pre-Covid.” 
  • Investors are pouring money into new ventures. During the first quarter of this year US startups raised 41 percent more than the previous record, set in 2018.

Socioeconomic rebalancing takes three forms

1. Power has begun shifting from employers to workers. In March, U.S. manufacturing expanded at the fastest pace in nearly four decades. Workers are in the driver’s seat. Employers are raising wages and benefits to try to lure workers back.

2. A rebalancing between cities and suburbs. Covid-19 accelerated trends that had been underway for a few years, with people moving out of big cities like New York and San Francisco to suburbs and to rural places like Utah, Idaho and New York’s Hudson Valley. 

3. Finding balance between work and domestic life. Stanford economist Nicholas Bloom expects that even when the pandemic is over, the number of working days spent at home will increase to 20 percent from 5 percent in the prepandemic era.

The biggest shifts may have been mental

Millions of Americans worked remotely and found that they liked being home, dining every night with their kids. We’re becoming a less work-obsessed society, trying to be more connected to our families and our communities, more present. Nobody knows where this national journey of discovery will take us, but the voyage has begun.

Join the renaissance! Contact Top of Mind Marketing. We’re writers and digital marketing specialists

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