Is a Single-Page Website Design Right For You?

By January 18, 2019websites
Top of Mind Marketing; is a single page website right for your business?

You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.

A single-page website: One that fits on a single page

Single-page websites are fully loaded in the initial page load. There’s no drilldown, no navigation bar or clicking because there’s nowhere else to go! Single-page sites can be efficient, and they’re a natural outgrowth of the mobile movement–visitors don’t have to wait for pages to load.

Things to love about single-page sites

  • Ease of use and maintenance.
  • High conversion rates.
  • Look great on every browsing device, falling within mobile-friendly guidelines.
  • Professional-looking sites can be built in a matter of hours; updates easily achieved.

There are other scenarios when a single-page site is the perfect solution

  • If you’re a freelancer, a single-page is the perfect way to host your work and give potential employers a bit of information about you. You can also include a simple contact intake form.
  • Landing pagesThis is the ideal solution for a campaign. A single-page site lets you create messaging and efficiently run A/B tests.
  • Simple website needs.Think about a pop-up store. A simple website with a brief introduction, photos and contact information is the perfect solution for a temporary business.

The downside

The average website is likely optimized for 20-50+ keywords. Remember that one-page sites are all about images or other information. How can you optimize for 50 keywords on a site that has virtually no content? You can’t. And that’s the biggest drawback to single-page sites.

  • If SEO is an important component of your website and marketing strategy, this is not the best solution for you.
  • Real websites include multiple pages designed around a users’ needs and the website owner’s goals. Let visitors pick their paths based on their needs and then present them with information created just for them. We can do this with a multiple page website, but we can’t easily do this with a single-page website.

Popularity likely to continue, as it serves a need

In a traditional web environment, it’s all about grabbing users with keyword search, getting them to land on your site and then funneling them towards a contact form, page, or phone number. With single-page sites, there’s nowhere for the user to get distracted — every part of the page drives them toward a conversion point, driving more leads and business. While single-page design won’t take over the future of web design, it likely will continue to leave its mark through 2019 because it serves a real need.

Is this right for you?

The best approach: Think about what you want to include on your site. Sketch it out, identifying images and content. Give me a call, and let’s determine if a single-page site is the right solution for your business.

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