The Super Bowl is over for another year. Enough of Tom Brady and the Patriots; this year we handed the Lombardi trophy over to the Philadelphia’s Eagles, the underrated underdog that never stopped winning. And now it’s over. Hundreds of players can begin to heal their bruised and battered bodies before another violent season starts again in the fall.
Not a fan? Not a problem. Tune in for superbowl parties and ads
But the SuperBowl is so much more than a ballgame. This has been a year of political upheaval, so we expected advertisers to be sharing their not so subtle anti-Trump views throughout the game. We started out with an ad from Mass Mutual that had an overarching theme of people reaching out across demographics to help others, to create community. I thoroughly expected this to set the tone for the evening, but there were relatively few of these kinds of ads.
The NFL scored big with Odell and Eli
Eli Manning and Odell Beckham Jr. teamed for a Dirty Dancing tribute to the new touchdown celebrations that emerged across the league this season. But there was another takeaway. It clearly illustrated the relationship between dancing and athletics. Don’t underestimate the strength and athleticism of dancers . The Giants had a miserable season. Odell suffered an early season-ending injury and Eli sat out at least one game. I’m looking for the Giants to stage a comeback next year.
There was T-Mobile ad with adorable little babies
Notable was the T-Mobile ad, featuring a lineup of adorable little cross-cultural babies. “Some people may see your differences and be threatened by them, but you are unstoppable. You’ll love who you want. Change starts now.” The ad created a Tweet storm from Trump supporters who promised to end service with T-Mobile. This was clearly not the way to MAGA. These people accused the T-Mobile folks of being SJWs–Social justice warriors.
Tide may have been the big winner
Procter & Gamble, the company that’s not afraid to spend big on advertising, scored a win with their stealth campaign, starring David Harbour. Their four terrific commercials spaced across four quarters was easily the game’s best campaign. You have to hand it P&G—making laundry detergent fun and interesting ain’t easy.
- Kudos to Toyota, who made a social statement by focusing on inspiring athletes with artificial limbs. “When you’re free to move, anything’s possible.”
- Danny DeVito starred as an M&M, which dovetails with my curiosity about M&Ms—when did these little candy-coated chocolate morsels become cartoon characters?
- We learned about the efficiency of a Pringles stack: Create all the flavors of a pizza by stacking three Pringles—spicy cheese, pizza and barbecue.
- Coke introduced their four new diet coke flavors— Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. I just learned that Coke tested more than 30 flavors with 10,000 people before deciding on these flavors which they hope will bring new fans to the brand.
- Oz was the spokesperson for Turkish Airlines. Exotic Turkey, with one foot in the east and the other in the west. Dr. Oz, of course, is from Turkey.
- Sadly, Budweiser chose to do endless dilly-dilly ads for Bud Light rather than the warm, fuzzy ads with puppies and horses that we have come to expect. Big disappointment from the Bud folks.
One final thought
It appears that Tom Brady, unlike the rest of us, hates to lose. He refused to shake hands with Nick Foles. Instead, he sulked on his way to the locker room. Definitely time to pass the mantle.