A backlink is a link from one website to another—a “link back” to a site. Search engines like Google use backlinks as a ranking signal because when one website links to another, it means they believe the content is noteworthy.
I recently read an article recommending we blog four-five times/week. That’s crazy. I don’t know anyone who has the resources to produce four or more quality articles/week. I try to blog once/week, but we all know how that goes–sometimes it just doesn’t happen.
What’s most important about offpage SEO is understanding that it’s the activity that takes place OFF the webpage. It’s the stuff you’re doing away from your website to build your brand.
Off-page SEO includes brand building and PR. That’s getting out in front of the public. Pitching articles to local publications or industry newsletters. Looking for opportunities to be a guest blogger or speaker. It includes networking, meeting people and growing your presence.
What are backlinks?
SEO: It doesn’t stop with being a keyword genius and writing high-quality content. Backlinks also play an important role in your showing up in search engines. Backlinks are simply links from one website to another.
But know that all backlinks are not created equal
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