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pillar content strategy

top of mind marketing creating a pillar page content strategy

How to Build High-Performing Pillar Pages to Boost SEO

Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.