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top of mind marketing creating a pillar page content strategy

How to Build High-Performing Pillar Pages to Boost SEO

Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.

top of mind marketing cornerstone content strategy for your website

How to Increase Your Google Authority with Cornerstone Content

With a well-designed cornerstone strategy, the user should be able to click straight from your homepage to your cornerstone articles and sub-cornerstone pages. All of your posts about similar topics should link back to their corresponding cornerstone articles, so its importance is clear from your site structure.