A new website starts with discussions about design–this is the sexy, fun stuff. Graphic and web designers share slick presentations of their portfolios, making it look easy to create a beautiful new website. This is before you get down to the hard stuff–writing new content, developing a navigation schematic and showing up in search engines. But there’s another important component of a website project that usually gets completely overlooked: Your server and your web hosting service. These are key players in your online presence and contribute to—or detract from–your SEO.