There’s an increasing number of keyword research applications at a variety of price points. Each has strengths and weaknesses. You want to find a single application that provides the most functionality for your marketing spend.
You’ll need to be evaluating single keywords and phrases for keyword difficulty and volume—the average number of searches each month. Difficulty is the degree of competition. A high number means this is going to be very expensive.
• Mobile-friendliness—whether or not your site is optimized for mobile.
• HTTPS—is your site using a secure connection?
• Interstitial use–does your site stay away from nasty pop-ups?
These new user-centered metrics take into account everything a user experiences on a website to try to come up with a more holistic view of your site’s performance.
I recently read an article recommending we blog four-five times/week. That’s crazy. I don’t know anyone who has the resources to produce four or more quality articles/week. I try to blog once/week, but we all know how that goes–sometimes it just doesn’t happen.
What’s most important about offpage SEO is understanding that it’s the activity that takes place OFF the webpage. It’s the stuff you’re doing away from your website to build your brand.
Off-page SEO includes brand building and PR. That’s getting out in front of the public. Pitching articles to local publications or industry newsletters. Looking for opportunities to be a guest blogger or speaker. It includes networking, meeting people and growing your presence.
SEO: It doesn’t stop with being a keyword genius and writing high-quality content. Backlinks also play an important role in your showing up in search engines. Backlinks are simply links from one website to another.
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I’ve been working with Shawn Hacker at Mini Storage on Wheels, a moving/storage company, for several years. Shawn’s product is containers–one size, one price. His clients use his containers for moving or for temporary storage. Shawn does what PODs does—only at about 30% less and with a lot less attitude.