We’ve been perfectly content to key our queries into subject fields for decades, but like so many other things, Covid helped change the landscape. It drove the demand for touchless devices—faucets, payments and now voice search. Voice-activated assistants are helping reduce or eliminate touch points. Analyst firm Juniper Research predicts that “nearly 8 billion digital voice assistants will be in use by the end of 2023.” That’s annual compound growth of more than 25 percent. While that’s an aggressive target, voice search is a technology that’s on the move. And our challenge is voice search optimization.