These are some examples of the ways we use content marketing strategies to help our clients grow their businesses.
- Dennis Murray is a landscape designer and the owner of Meadowbrook Design. What sets Dennis apart? Years of comprehensive industry experience. He’s worked in a nursery, owned a landscape construction business, then went back to school at UCDavis for a degree. He’s a hands-on guy who understands exactly what it takes to execute the designs he develops. When we started working with Dennis, he had an old, very dated site that he had built himself, and it showed. We strategized about his needs and budget–getting some good photos of his work was critical. Dennis isn’t a writer, so we met a few times; he’d talk and I’d write, and we developed his story. What was most important is helping our audience understand that Dennis’ construction background means that nothing gets lost in translation between the design and buildout. There’s just no replacing experience.
- Ronnie Joy, the Midlife Dating Coach. Ronnie Joy is a Bay Area dating coach who works with midlife singles who need a little help getting back into the dating world. Ronnie Joy’s old, first-generation site was badly in need of an upgrade. We created a simple site in WordPress that reflects her own unique brand. Ronnie uses the site to feature her workshops–best of all, she can update this herself. As part of this project, we also worked on Ronnie Joy’s brand, developing a tagline and a long-term marketing plan. Because dating in midlife is different than it was in your 20s!
- Kathy Bate is an interior designer and the owner of Kathy Bate Designs. She designs residential and commercial interiors, specializing in gourmet kitchens and restaurant design. Kathy had been spending her entire marketing budget on a single channel, with limited ROI. A brainstorming session resulted in the complete redistribution of her marketing dollars, creating a high-touch marketing strategy. We kicked off the year with a newsletter, which showcased one of her projects. In addition to a project, each newsletter will highlight a chef or client and one of his/her favorite recipes—perfect for Bay Area foodies. Kathy is delighted with this new communication, is getting a great response, and with a mailing list of more than 1,000 contacts, she is now reaching the large and diverse audience that she has built over the course of her 30+ year career.
- Roberts Electric is an East Bay electrical contractor that’s been in business for more than 80 years, specializing in residential, commercial and industrial projects. We began working with second-generation owner Dan Pitcock to update their website, and our project list has grown to more than 50 line items, including a newsletter. Ours is a high-touch approach, and we’re sending customer feedback cards and thank-you notes to customers, expressing our appreciation for choosing Roberts Electric. Dan’s a big Giants fan, so we are advertising on KNBR with Marty Lurie; Dan is also very involved in his community, and has donated time and materials to Oakland’s Field of Dreams scoreboard.
- W.A. Rose Construction is a full-service general contractor with deep roots in
the Oakland community. W.A. Rose’s reputation for providing historically sensitive, high-quality work goes back nearly 70 years. A new website showcases their work on commercial, residential and nonprofit construction projects. Next up: a newsletter to stay in touch with clients and vendors.
- Susan Brennan, DC, is a chiropractor and nutrition expert. We teamed with Ventura Graphics to create a new brand for Susan and redesign her website. We rewrote the content to make it more SEO-savvy and created a page to host Susan’s quarterly newsletter. Her site is now in WordPress, and we will be adding Susan’s Blog in the near future.
- Tamara Steele, Esq, Professional Coach. Tamara was transitioning from the life of an attorney to that of a coach. Tamara was limited by a small budget, so our solution was a one-page website. We worked with a graphic design student, Mando Daniel, who was eager to build his portfolio. Mando designed her beautiful logo and business cards for a nominal fee. Her site links to social media and her blog which she updates frequently to optimize her online presence. This site is built in WordPress, so that Tamara can easily add pages when she is ready to create a more comprehensive presence.
- Piedmont Grocery, Oakland. Oakland’s upscale market has been in the same family and location for more than 50 years. When we began working with them, they didn’t have a single email address, website or much of a Facebook page. We changed all that. A new website and a lively Facebook page with more than 1,000 Likes has brought a new demographic. It’s important to note that we integrated this digital campaign with in-store and print ad efforts.
- Wilkinson Design & Construction. We’re starting with a monthly newsletter for this design-build firm that is rebranding and launching a new website in 2013. Previous newsletters have been inconsistent in terms of branding, timing and writing style, so developing a template and writing descriptive articles that showcase the firm’s wonderful renovation work have been our focus.
- Bohbot & Riles. We’re producing a monthly newsletter and Facebook campaign for two award-winning women attorneys practicing employment law. These women each have two small children, so finding additional time for marketing has been an ongoing challenge. We’ve identified a process for updating Facebook and producing their newsletter that allows them to focus on being the fierce client advocates that has made them Super Lawyers Rising Stars from 2009-2012.
- Matt Green, DC. We write and produce a monthly newsletter and manage social media for Dr. Matt, who just launched his own practice in Oakland’s Montclair Village. Matt is an amazing guy who brings experience as a fitness instructor and a massage therapist to his chiropractic career.
- Ed & Jonnie’s Trolley. Ed and Jonnie McCormick retrofitted a replica of a San Francisco trolley with a gourmet kitchen and take their guests to three Sonoma wineries, then serve a gourmet meal in the vineyards. Ed & Jonnie’s first Tour of the Christmas Lights of Sonoma was a wild success, thanks to Facebook. A very lively Facebook campaign with daily posts is growing their business.