offpage SEO

being top of mind on page seo is critical for effective seo strategy and showing up in search

Offpage SEO: Why It Matters

by Janet Peischel

An essential part of a successful SEO strategy

Despite what they may tell you, even great content and good onpage SEO are just not enough for you to show up in search engines.

It’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s social media sites where you’re posting on a consistent basis. Offpage SEO includes brand-building and PR. Pitching articles to local publications or industry newsletters. Getting guest blogging and speaking opportunities and including links back to your website. It means networking and meeting people to grow your overall presence.

SEO Trends: 3 Ways Google Has Enhanced the User Experience

by Janet Peischel

Web Vitals helps make up the page experience ranking factors, including:

• Mobile-friendliness—whether or not your site is optimized for mobile.
• HTTPS—is your site using a secure connection?
• Interstitial use–does your site stay away from nasty pop-ups?
These new user-centered metrics take into account everything a user experiences on a website to try to come up with a more holistic view of your site’s performance.

What Is the Importance of Offpage SEO?

by Janet Peischel

What’s most important about offpage SEO is understanding that it’s the activity that takes place OFF the webpage. It’s the stuff you’re doing away from your website to build your brand.

Off-page SEO includes brand building and PR. That’s getting out in front of the public. Pitching articles to local publications or industry newsletters. Looking for opportunities to be a guest blogger or speaker. It includes networking, meeting people and growing your presence.