top of mind marketing google my business page

Improve Search Rankings with Google My Business

By | Internet Marketing | No Comments

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search-engine rankings, optimization and online visibility. Yet many business owners never quite get around to creating a GMB page. But since Google pretty much owns the search space, you’re missing out on a free, fundamental part of an online presence. You can improve your search rankings with Google My Business.

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top of mind marketing time for a website makeover

A New Website—or Maybe Just a Makeover

By | websites | No Comments

Are you tired of your dated website but not up to creating a new one? If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of these projects now, and it’s a remarkably easy solution that dramatically extends a website’s shelf life. Rather than a new website, maybe just a makeover would be the right solution for you

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top of mind marketing: blog topics for when the well runs dry

Blog Topics for When the Well Runs Dry

By | Blogging | No Comments

I’m a pretty creative person, so I’m always mulling over new topics for blog posts and other content for my website. But let’s face it. Sometime the well just runs dry. This is the time of year when you’re trying to get the most out of Labor Day weekend, get your kids off to school or take a long-overdue fall vacation. 

One more thing: If you’re not subscribing to newsletters and publications that provide industry updates, start now. This is not only a critical part of your job, it’s the inspiration for endless blog topics. 

Here are some ideas for fun, inventive blog topics when the well runs dry

  1. Trends. Look for trending topics on social and comment on these trends. Analyze, agree, disagree and share a relevant experience. 
  2. Time travel. Drill down through your post archive. I have something like 300+ blogs. Which posts can you revisit and repurpose, update and/or refresh? Add a new introduction and conclusion to give it a facelift. Evergreen content endures.
  3. Share a presentation. Have you given a presentation lately? Turn it into a blog post. Identify the major bullet points, the biggest takeaway and audience reaction. Think about also adding this to SlideShare for additional SEO value. 
  4. Presentation/workshop/seminar/event. What have you attended that would make a great post? Profile the speaker and that person’s expertise. Who was the audience and why was this important? Provide a testimonial or quote from the presenter. Link to the presenter’s website. 
  5. Showcase a member of your team. Or a colleague, leader, someone in your family or community who’s making a big difference.
  6. New applications. Have you discovered a great application that’s ridiculously easy to use, free and saves you time? Share this with everyone you know! I’m delighted with my latest discovery. I’m currently working on newsletters using five different email applications. Besides the old standbys—Constant Comment, MailChimp and Vertical Response–I’m using Square. My client’s using Square for his payment system, so their proprietary newsletter app integrates with this data. It is by far the easiest to use of these five applications. I’m also using MailChimp’s MailerLite, a drag-and-drop-based application that’s very easy to use. 
  7. Discuss an issue. How about this? Will Congress regulate big tech? This may happen, but not with this generation of legislators. From The Washington Monthly: “Chuck Schumer, one of the most powerful people in Washington,usesa flip phone. The kind of phone with a tiny screen and real buttons, designed for making actual phone calls, not writing emails. But then, the Senate minority leader rarely emails, he sends about one every four months. In case manufacturers stop making his favorite flip phone, Schumer has stockpiled ten of them.” 
  8. Knowledge sharing. Love free stock photo sites. These images are edgy, arty, stunning. Look for Pexels, Unsplash, Nappy.com. A drawback: If you’re looking for photos that are business-specific or with people over the age of 30, keep looking!  

It’s a new season. Does your content marketing program need a boost? Contact Top of Mind Marketing. We’re writers and content marketing experts.

top of mind marketing: Gutenberg is WordPress 5.0's new block-based editor

Introducing Gutenberg, WordPress’ Block-Based Editor

By | websites | No Comments

The biggest change for most of us is the block-based editor. Blocks are content elements that you add to the edit screen to create content layouts. Each item you add to your post or page is a block. There are blocks for all common content elements and more can be added by WordPress plugins. There are blocks for paragraphs, images, videos, galleries, audio, lists, etc.

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