We’re appealing to the emotions of our audiences. Those emotions are processing information five times faster than our brains, and they make a more lasting imprint. Whether you’re writing a blog, a newsletter, an ebook or a social media post, the principles are the same.
The Iowa caucus got off to an inauspicious start, but it officially kicked off the 2020 Presidential race. Let’s take a look at how people are getting their election-year news. Facebook and YouTube are the most-used social sites for accessing news—43% of US adults use Facebook and 21% turn to YouTube for their news.
Single-page websites are designed around a central topic or theme—a keyword–so single-page websites can only target that single phrase. Multipage websites have more chances of ranking higher in search because they’re optimized for more keywords.
Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist to every blog and landing page.
TikTok’s popularity is fueled by the fear of missing out (FOMO) and what seems to be an insatiable desire to be seen, to have an audience, if only for a moment. TikTok promises that you can “watch endless videos customized specifically for you. A personalized video feed based on your preferences.”
But incidents over the past year have caused privacy experts to question how data from TikTok is being collected and used, and whether it’s being censored by the Chinese government.
Influencers have Instagram accounts, YouTube channels, social sites, and blogs. They’ve spent time developing their communities and built their brands that make fellow travelers or wannabes want to follow them for their content—not just their words.
Here are the latest web trends for 2020 that you’ll want to be incorporating into your web design.
Split screen content. Do you have several key messages? Easy. Line these up side by side. Think about adding a call to action in the center to tie the two together.
A “disinformation-for-profit machine” is Elizabeth Warren’s description of Facebook. Salesforce’s Marc Benioff said the social network “needs to be held accountable for propaganda on its platform.” Politics and social media are inevitably intertwined. Who’s accountable? Apparently no one.