Zuckerberg has been seen looking pretty chummy with the President. For the majority of Americans who oppose Trump, this is alarming. A reason to boycott the platform. So Facebook refuses to monitor Trump’s hate speech, and Trump stops dragging Zuckerberg in front of Congress to testify.
What’s good messaging?
I like this description: A good blog, article or post isn’t about you. It should be something that helps people do their jobs. A tip, a workaround, a new application that’s a productivity enhancer.
PPC advertising works. Google rakes in more than $100M/day. Many are using this channel successfully, but each campaign needs to be monitored and adjusted. A carefully matched ad and landing page will help your campaign succeed.
A marketing plan is a detailed roadmap that outlines strategies, tactics, activities, costs and projected results over a period of time. It can be as simple as a spreadsheet or it can be detailed in a CRM system
One way to generate trust is through shared, authentic experiences. How to do this? By showing off our happy customers. Think case studies, showcasing successes. According to Nielsen Research, 92% of consumers trust earned media, like UGC, more than any other form of content.
Promo.com be used as a turnkey product. Choose from millions of stock footage clips, high-quality photos and royalty-free music. Add your logo, swap out the text and it’s ready to go. But I like to customize this product.
Rather than just telling your audience what you do, case studies are opportunities to actually demonstrate your ability to effect change, to showcase your expertise, to document how you’ve successfully helped your clients increase revenue.
I’ve been working with one client for seven years. When we began working together, I did an audit to understand how they were spending their marketing dollars and how effective that investment was. They had a website and a presence on Facebook, Linkedin and Twitter, but posts were sporadic and haphazard. The person who had been writing blogs was neither local nor generating content that was relevant to their Bay Area clients. A monthly newsletter wasn’t showcasing their range of services.
My immediate goal was to improve the quality of their weekly blogs, which became the workhorse of our content marketing program. Well-written blogs accomplish a few things. They provide fresh content for your website and increase your SEO value, helping it rank in search engines. A blog is also an opportunity for you to share your expertise and position yourself as a thought leader. It doesn’t stop there. Your blog can be repurposed in your monthly newsletter. Excerpts can be used in social media posts. Add a link back to your website to drive traffic to your site.
Over the course of the next year or so, our metrics showed that our steady efforts were paying off. Our website referrals increased by 50%. Since then, we’ve created a brand new website and rewritten the content, but we’ve continued to stick with our quality blogs, social media posts and monthly newsletter.
This client has closed down one office, has most of his team working virtually and is expanding to new locations. Staying nimble and making critical business decisions as the economic landscape shifts is not something everyone can do. One thing I’ve always admired about this client is his ability to make decisions. No tortured conversations or looking back with regret.
We’re developing a new logo, which means new marketing collateral and a new website. In the virtual world that is the new norm—at least for the foreseeable future–we’re rethinking the way we’re perceived in the marketplace and the value we bring to our clients. Like every business owner these days, we’re identifying the pain point. When you break it down, it’s nearly always that simple. What is the problem that we can solve?
Is it time for a new or updated website or an expanded content marketing program? Contact us at Top of Mind Marketing. We’re writers and content marketing experts.
How quickly we’ve gone from social distancing to sheltering in place. To the realization that somehow our world has irrevocably changed.
We’re appealing to the emotions of our audiences. Those emotions are processing information five times faster than our brains, and they make a more lasting imprint. Whether you’re writing a blog, a newsletter, an ebook or a social media post, the principles are the same.
The Iowa caucus got off to an inauspicious start, but it officially kicked off the 2020 Presidential race. Let’s take a look at how people are getting their election-year news. Facebook and YouTube are the most-used social sites for accessing news—43% of US adults use Facebook and 21% turn to YouTube for their news.
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