We’ve selected a WordPress theme that will give us a lot of exposure—today’s themes provide promo modules to highlight company features and/or events as users scroll down the page. They extend the homepage where you can use your keywords. There is a lot of SEO value in these themes. We’re writing case studies of residential and a commercial projects for which we also have good images. We’re rethinking navigation and paying attention to page speed—especially image size. We’ve removed a few old projects that are dated.
TikTok has announced that it’s taking new steps to ensure that it’s protecting users from body-shaming and self-esteem issues. It’s placing bans on weight-loss ads and identifying new tools to connect users to professional services that assist with weight issues. Somebody at TikTok understands that food issues can be potentially life threatening. That for too many young women, self-esteem is tied to how they look. To being thin.
one users: Get ready for one of their biggest updates ever. Apple’s latest operating system, iOS 14, will be released this fall. Depending on your comfort level, this is either a cause for celebration or deep mourning. I just read through an impressive list of enhancements, and while I suspect that the geekier among us can’t wait to get their hands on the new phone, this may not be so exciting for those with more modest needs–those who simply want to pick up their phones and make a call
Google’s index is similar to that of a library, with information about all the webpages it knows about. When Google visits your website, it detects new/changed content and updates its index. Google discovers content by following links from one page to another. That’s why it’s important to create an inner linking strategy on your website. Think about the relationships among page topics, then create links among them. Not only are you increasing your SEO value, but it’s a way to keep users on your site, drilling down through pages from topic to topic.
Conspiracy theorists are nothing new, and according to Donald Trump, “I’ve heard these are people that love our country, and they like me.” He doesn’t seem to get that these groups are really dangerous. There’s a new, emerging message of change, inclusion and decency.
Zuckerberg has been seen looking pretty chummy with the President. For the majority of Americans who oppose Trump, this is alarming. A reason to boycott the platform. So Facebook refuses to monitor Trump’s hate speech, and Trump stops dragging Zuckerberg in front of Congress to testify.
PPC advertising works. Google rakes in more than $100M/day. Many are using this channel successfully, but each campaign needs to be monitored and adjusted. A carefully matched ad and landing page will help your campaign succeed.