A user persona is a term that keeps popping up in articles about content marketing. A persona is a detailed description of someone who represents your demographic definition. While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like. You’re identifying your ideal customer.
Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.
Google’s helpful content update: Write for humans, not search engines
In August 2022, Google announced a search algorithm update called the “Helpful Content Update.” This was part of a larger effort to help us write more original content–people-first content that’s written for humans–not search engines.
Google’s definition of duplicate content is a nightmare for any website owner. It’s walking on thin ice without knowing when you will fall through. Google considers content duplicate when it appears at multiple locations or URLs online. It means that even if you have the same information on different website pages, it could still be flagged as duplicate content. Keep in mind that that duplicate content could live anywhere–on your website or someone else’s.
I just wrote an article about content curation. It’s a great way to share articles that you might not normally be writing about. Content that you think your audience might enjoy. You’re still spending time finding these articles and posting them and explaining why you think someone should read them. The following article is something I read a while back and I have thought about it so many times: Bring back personal blogging, by Monique Judge at the Verge.
Microsoft has made a groundbreaking move by incorporating ChatGPT technology into its Bing search engine. I wrote about ChatGPT a month or so ago, and this advanced artificial intelligence (AI) tool is reshaping the way we access information; it’s transforming the search landscape. ChatGPT’s developer, OpenAI, announced that it will start using Microsoft Bing as the default search experience for ChatGPT. Experts say the move could bring Bing to the top of the search game.
AI content may be grammatically correct, but the content produced by these tools is stiff and generic. It lacks the examples, case studies and personal experience that keeps audiences reading to the end. You can’t really rely on AI writers alone to produce and publish your content for you. We still need human intervention to create a good content.
An important part of your new business is building your brand and creating a logo. Your brand is your value in the marketplace and your relationship with your customers. Do you absolutely need a logo? Of course not, but it helps differentiate you. Designers rightfully charge a lot to design a collateral system that includes a logo, cards, folders, packaging, etc.
Good writing is nonnegotiable. Google knows the difference and so does your prospective client. It’s hard to be a thought leader if your content is riddled with bad grammar and misspelled words. From routine social posts to video scripts or a white paper. These all reflect your commitment to […]
Debating what to outsource? I like this one: Outsource your weaknesses Spending hours trying to balance the books when you’re terrible with numbers is a lousy use of your time and it’ll wear you down. To be thinking about: Will it move my business forward?… Read More »What to Outsource? Your Weaknesses!
AI marketing tools: They’re making our jobs easier. They’re writers, video creators and editors. Making us better writers. Helping us display data.