The Future of Content Strategy: A Deep Dive into Google’s SGE and AIO
What is SGE? Google Search Generative Experience (SGE) is the upgraded search landscape. SERP results are different with SGE because it uses generative AI that will provide users with quick summaries of their search queries. These SERP responses can be multimodal. They also can become conversational AI. Thinks of this as a dialogue where users can make queries, clarify answers and receive complex responses.
