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The 5 Best AI Website Builders–Slick, Streamlined and Easy to Use

top of mind marketing ai website builders\ Need a new website in a few hours to promote an event or a product?

Now you really can whip one up in an afternoon. AI website builders now have made it possible for anyone—from small business owners to freelancers and hobbyists—to create a website with AI in a matter of hours, no coding skills required.

top of mind marketing key takeaway
AI has made it easy to build a website. This post takes a look at 5 popular apps.

  • WordPress is part of every conversation because of its versatility. It’s the plugins that are its power. There’s a plugin for everything. 
  • GoDaddy. If you use their website, domain and business solutions you really can streamline your entire tech environment. 
  • Wix makes it really easy for bloggers with standalone sites. It also has a very robust SEO capability.
  • Durable AI has a really easy-to-use interface that makes it a good choice for a simple website. 
  • Hostinger AI has extensive learning resources, and an intuitive AI website builder to help build and host a website. 

AI website builders use artificial intelligence to create, customize, and manage websites quickly and efficiently. These AI marketing tools are unique platforms that automate the web-design process, eliminating the need for extensive coding knowledge or web-development experience. If you’re concerned about the quality of these new AI-powered sites, know that they’re driven by companies we know and trust: Wix, WordPress and Elementor as a standalone app. GoDaddy has an AI website maker that’s even easier to use than its regular website builder. You can even find a free AI website builder or free AI website generator to help you get started.

Modern AI website builders come with user-friendly interfaces, drag-and-drop editors, and smart design tools that streamline the creation process. With just a few clicks, users can choose from a wide array of responsive templates; they can customize layouts and even generate AI-generated content tailored to their industry niches.

It’s easy to quickly establish professional-looking websites that appeal to target audiences and communicate their messaging, whether it’s a portfolio website, landing pages, an online store or a business website. Many also offer eCommerce features and marketing integrations to help grow your business.

Best AI Website Builders 

Beginners, especially, need a platform that’s easy to use and offers guidance throughout the process. Here are some top picks for the best AI website builder:

  • Wix: A popular choice with a drag-and-drop interface and vast template library for creating stunning website designs.
  • Hostinger: Offers a user-friendly interface, extensive learning resources, and an intuitive Hostinger AI website builder to help you build and host a website.
  • GoDaddy: Provides a simple AI website generator with responsive customer support to help you build a website with AI.
  • Durable AI: Simplifies website creation by leveraging artificial intelligence to help users build sites with real-time content and design generation.
  • WordPress: Our old standby remains a leading website creation platform, now enhanced by AI tools that offer content suggestions and SEO optimization. WordPress users know that the application’s power is its vast library of plugins.

With these AI website makers, you can create a stunning AI generated website that reflects your brand and vision, even if you’re new to website development. Many also offer mobile editing capabilities so you can make changes on the go.

5 Best AI Website Builders

DURABLE AI

top of mind marketing durable logo.

Durable AI is an innovative AI website creator that uses artificial intelligence to simplify the process of creating and managing websites. It is designed for users with special small business web design at all skill levels, enabling them to quickly generate professional-looking websites with minimal effort.

Durable AI website builder’s key features

  • Real-time content generation. Durable AI’s AI writer can generate relevant, SEO-optimized content for your website in real-time based on your prompts and industry. It even includes an AI blog generator.
  • AI-powered design suggestions. Durable AI offers personalized design recommendations based on user preferences and industry standards, helping users create visually appealing and effective websites with minimal effort. Its AI web design capabilities make it stand out as a top AI website design generator.
  • Customizable templates. Users can choose from a variety of professionally designed responsive templates tailored for different industries. These templates are fully customizable, allowing users to make their website unique without starting from scratch.
  • Integrated SEO tools. Durable AI includes built-in SEO optimization tools that guide users in enhancing their website’s visibility on search engines, offering suggestions for keywords, meta tags, and best practices to improve organic traffic.

‎TOMM AI website builders durable AI

E-commerce capabilities

  • With robust eCommerce features, Durable AI allows users to set up online stores easily, including product listings, shopping carts, and secure payment methods, perfect for businesses looking to sell products online.
  • Performance analytics. Durable AI comes equipped with website analytics tools that provide insights into website traffic and visitor behavior, enabling users to make data-driven decisions to optimize performance and improve user engagement. It even includes an AI heatmap to visualize user interactions.

Durable AI: The Pros

  • Fast setup and deployment, allow users to launch a professional-looking website in a matter of hours.
  • AI-driven content creation provides customized suggestions and designs tailored to user preferences.
  • Flexible and customizable website templates cater to various industries, enabling unique branding opportunities.

  • Performance analytics provide valuable insights into visitor behavior and website effectiveness for informed decision-making.
  • Continuous support and resources, including tutorials and customer service, ensure users can maximize the platform’s potential.

Durable AI: The Cons

  • Limited website customization options for advanced users
  • Limited integrations with third-party apps

Pricing

  • Free Trial: 14-day free trial
  • First Tier: $19/month (billed annually) – includes basic features and 1 website
  • Premium: $39/month (billed annually) – includes advanced features, 5 websites, and priority support

What Sets Durable Apart

Durable AI distinguishes itself from other website builders through its innovative integration of artificial intelligence, which enhances the overall user experience. Unlike many competitors, Durable AI allows for real-time design and content adjustments based on user prompts, ensuring that the generated outputs are relevant and tailored to specific needs.

The platform prioritizes a user-friendly experience that reduces the learning curve, making website creation accessible to non-technical users while still offering powerful tools for more advanced users.

Prompt Response

Durable AI responds well to prompts, focusing on simplicity and ease of use. It’s ideal for small businesses, solopreneurs, and individuals who want to create a professional-looking website without extensive coding knowledge. The app’s AI-powered tools and customizable templates make it a great choice for those who want to create a website with AI quickly and efficiently. 

HOSTINGER

top of mind marketing logo.hostinger8547

If you’re looking for an affordable and efficient hosting solution, Hostinger might just be the perfect match for you. This platform combines reliability and speed, making it an attractive option for entrepreneurs and small business owners looking to establish their online presence. With the added benefit of AI tools, Hostinger streamlines the website creation process, allowing users to focus on what they do best—running their businesses.

Hostinger’s Key Features

  • AI-Powered website builder. Hostinger comes with an intuitive AI-powered website builder that simplifies the process of creating a beautiful, functional site. It allows you to customize your site easily with its drag-and-drop feature, making web design just a one-time setup effort
  • Affordable pricing plans. Cost is often a significant concern for small businesses, and Hostinger addresses this with competitive pricing plans. These plans offer excellent value for money, providing a range of features that support your growing business
  • High-speed performance. Speed is crucial for keeping visitors engaged on your site. Hostinger uses cutting-edge technology to ensure your website loads quickly, providing a seamless user experience that keeps potential customers coming back.
  • 24/7 customer support. With Hostinger, you’re never alone on your web hosting journey. Their expert support team is available around the clock via live chat, ensuring that any issues or questions you have are addressed promptly. This is especially valuable for small business owners who may not have the technical expertise to troubleshoot problems independently.
  • Free domain and SSL. When you sign up for certain hosting plans, Hostinger offers a free domain name and an SSL certificate. This means you can establish your brand identity online and provide a secure browsing experience for your customers without any additional costs.
  • Easy WordPress integration. For small businesses looking to build their websites using WordPress, Hostinger makes the setup process a breeze. With one-click installations, you can have your WordPress site up and running in no time, giving you flexibility while leveraging the power of WordPress’s vast resources.
  • Scalable solutions. As your business grows, Hostinger offers scalable solutions that grow with you. Whether you need to expand your bandwidth or upgrade your hosting plan, Hostinger makes it easy to adapt to increasing demands.
  • AI-driven SEO tools. Optimizing your site to appear in search engines is crucial. Hostinger includes AI-driven SEO tools to help boost your site’s visibility, drawing more traffic and potential customers to your business.

‎TOMM AI website builders hostinger

Hostinger: The Pros

  • Affordable pricing plans make accessible AI for small businesses and startups.
  • AI-powered tools help optimize website performance and user experience.
  • Fast load times enhance customer satisfaction and improve SEO rankings.
  • The uptime guarantee, while generally good, may not be as high as some premium hosting providers.

Hostinger: The Cons

  • Limited advanced features and functionality may not support larger businesses or complex websites effectively.
  • Customer support response times can be inconsistent, especially during peak hours, leading to potential delays in assistance.

Pricing

  • Free Trial: 30-day money-back guarantee (no free trial, but refundable)
  • First Tier: $1.99/month (billed annually) – includes basic features, 1 website, and 100GB storage
  • Premium: $2.99/month (billed annually) – includes advanced features, unlimited websites, and unlimited storage
  • Business: $4.99/month (billed annually) – includes e-commerce features, unlimited websites, and unlimited storage

Why Choose Hostinger

  • Hostinger stands out due to its affordability, making high-quality web hosting accessible to startups and small businesses through low-cost plans, including an intuitive website builder and streamlined control panel that simplify the website creation and management process.
  • Hostinger also incorporates AI-powered tools that enhance user experience by providing performance optimization and tailored recommendations. Furthermore, the platform offers comprehensive support with 24/7 customer service, a valuable resource for small business owners who may encounter technical issues outside of regular business hours.
  • This combination of features makes Hostinger an excellent choice for anyone looking to establish a strong online presence.

Prompt Response

Hostinger responds well to prompts, focusing on simplicity and ease of use. It’s ideal for small businesses, solopreneurs, and individuals who want to create a professional-looking website without extensive coding knowledge.

Something that’s very cool about Hostinger. You really can create a website on your phone. I’m not much of a phone person. I need my laptop and a desk. But I saw this and it looked really manageable, so I gave it a try. See these screenshots. I created a dummy little website from my iPhone. Amazing. 

top of mind marketing. hostinger website-builder-

 

WIX

top of mind marketing wix ai

Wix is a leading cloud-based website development platform that enables users to create stunning and fully functional websites without requiring any coding skills. Whether you’re a small business owner, a creative professional, or simply looking to build a personal blog, Wix offers versatile tools that cater to various needs, making it accessible for users of all skill levels. With the integration of AI tools and a diverse app marketplace, Wix empowers users to create unique online experiences tailored to their audiences

WiX AI Website Builder’s Key Features

  • Drag and Drop Editor. The drag-and-drop editor is highly intuitive, allowing you to place elements like text, images, and videos exactly where you want them. You can also add animations, scroll effects, and more to make your site interactive and engaging.
  • Templates. With more than 900 professionally designed templates, Wix caters to a wide range of industries including business, online stores, photography, music, and more. Each template is fully customizable, so you can tweak it to match your brand’s identity.

Design features. Wix’s design tools include:

  • Media manager: Organize and manage your images, videos, and other media files.
  • Photo studio: Edit your photos with filters, cropping, and other adjustments.
  • Video maker: Create and edit videos directly within Wix, adding text, music, and transitions.

 Business solutions

  • E-commerce: Set up an online store with product galleries, payment gateways, and inventory management.
  • Booking system: Manage appointments and bookings with an integrated scheduling system.
  • Restaurant management: Features like online ordering, reservations, and menu displays tailored for restaurants.

Marketing tools

  • Email marketing: Create and send email campaigns to your subscribers.
  • Social media integration: Connect your site with social media platforms to share content and engage with your audience.
  • SEO tools: Optimize your site for search engines with built-in SEO features, including meta tags, alt text, and URL customization.

Mobile optimization

Wix automatically optimizes your site for mobile devices. You can also customize the mobile version separately to ensure it looks perfect on smartphones and tablets. This feature is crucial for providing a seamless user experience across all devices.

App market. The Wix App Market offers over 250 apps to enhance your website’s functionality. You can add features like live chat, forms, event calendars, etc. These apps integrate seamlessly with your site, providing additional tools to engage your visitors.

Security

  • SSL certificates: Encrypt data transferred between your site and visitors.
  • DDoS protection: Protects your site from distributed denial-of-service attacks.
  • Regular security updates: Ensures your site is protected against the latest threats.

WiX: The Pros

  • Intuitive drag-and-drop editor makes website creation easy for users of all skill levels.
  • An extensive library of customizable templates caters to various industries and personal styles.
  • AI-powered Wix ADI can generate a personalized website based on user preferences, streamlining the design process.

  • Strong e-commerce capabilities enable users to start and manage online stores effortlessly.
  • Built-in SEO tools help optimize websites for better search engine visibility and results.

Wix: The Cons 

  • Limited customization options may restrict advanced users from implementing complex designs.
  • Essential features are only available in higher-tier plans, potentially increasing costs.

Pricing

  • Free plan: Wix provides a free plan with basic features but includes Wix branding and ads.
  • First tier (combo plan): Starts at approximately $16 per month (billed annually). This plan is ideal for personal use and small business websites, offering a free domain for one year and removing Wix ads.

What Sets Wix Apart

Wix combines unique design, advanced features, and extensive third-party app integrations. This platform caters to a wide audience, including individuals, AI for small business owners, and creatives, thanks to its visually stunning templates and extensive customization options. Additionally, the integration of AI tools and a responsive support system enhance the overall user experience.

GODADDY

top of mind marketing godaddy logo.

GoDaddy is one of the most recognized names in the web hosting and domain registration industry. Founded in 1997, GoDaddy has grown into a leading provider of online services aimed at helping individuals and businesses establish and grow their online presence.

With a comprehensive suite of tools and services, GoDaddy’s durable website builder offers everything from domain registration and web hosting to website builders and online marketing solutions. Its user-friendly interface, robust customer support, and wide range of features make it a popular choice for both beginners and experienced users looking to create a professional website.

‎TOMM AI website builders godaddy

GoDaddy’s Key Features

  • Domain registration. GoDaddy is one of the largest domain registrars globally, offering a vast selection of domain name extensions. Users can easily search for, register, transfer, and renew domains, along with features like domain privacy protection and domain forwarding.
  • Web hosting options. GoDaddy provides a variety of web hosting plans, including shared hosting, VPS (Virtual Private Server) hosting, dedicated servers, and cloud hosting. This range allows users to choose the perfect option based on their needs and budget.
  • Website builder. GoDaddy’s intuitive website builder enables users to create professional-looking websites without any coding knowledge. With drag-and-drop functionality and customizable templates, users can design their sites easily.
  •  Ecommerce features. For online stores, GoDaddy offers a range of e-commerce tools, including shopping cart features, product management, payment processing, and inventory tracking, making it easy for businesses to sell products online.
  • SSL certificates. GoDaddy provides SSL (Secure Sockets Layer) certificates to secure websites and protect sensitive customer information. This feature is essential for any business that processes transactions online.
  • Email hosting. GoDaddy offers professional email hosting services, allowing users to create personalized email addresses using their domain name. This enhances branding and adds credibility to business communications.
  • Online marketing tools. GoDaddy includes a suite of online marketing tools to help businesses reach their audience effectively. Features such as SEO tools, email marketing, and social media integration make it easier to promote websites.

GoDaddy: The Pros

  • Extensive domain registration services with a wide variety of domain name extensions and features like privacy protection and easy transfers. 
  • Flexible hosting plans, including shared, VPS, dedicated, and cloud options, allowing users to select the best plan based on their needs and budget. 
  • User-friendly website builder with intuitive drag-and-drop functionality, making it easy for those with little technical knowledge to create professional-looking sites. 
  • Robust e-commerce features, providing comprehensive tools for online selling, including payment processing, product management, and inventory tracking.
  • 24/7 customer support via phone, live chat, and an extensive knowledge base ensures users receive assistance whenever they need it. 

GoDaddy: The Cons

  • Higher renewal costs can be significantly more than initial registration prices, which may surprise users. 
  • Limited customization options for advanced users may restrict their ability to implement complex features or designs. 

Pricing

  • Domain registration: Domain prices vary widely depending on the extension, with many starting around $10 to $20 per year.
  • First-tier hosting plan: The Economy Shared Hosting plan starts at approximately $5.99 per month when billed annually. This plan includes one website, 100 GB of storage, and a free domain for the first year.

Free trial: GoDaddy does not offer a traditional free trial for its hosting services, but it does provide a 30-day money-back guarantee, allowing users to test the service risk-free.

Why Choose GoDaddy

It’s hard to beat GoDaddy for value. It stands out from competitors with its extensive range of services and strong brand recognition as one of the largest domain registrars globally. It offers an integrated suite of tools for managing an online presence, including domain registration, various hosting options, website building, and marketing tools.

This variety of tools caters to a wide audience, from beginners seeking simple solutions to small businesses needing comprehensive services. Overall, GoDaddy’s combination of accessible pricing, extensive features, and strong support contributes to its popularity as a web hosting and domain registration provider.

WORDPRESS

top of mind marketing wordpress logo

WordPress is a versatile and powerful content management system (CMS) that powers over 40% of all websites on the internet. Originally launched in 2003 as a blogging platform, WordPress has evolved into a full-fledged CMS used by businesses, bloggers, e-commerce sites, and organizations worldwide.

WordPress AI Website Builder: Key Features

  • Open source software. WordPress is open source, meaning its source code is accessible to anyone. This allows developers to modify, customize, and extend the software to fit their needs. A large community of developers continually works to improve WordPress, adding new features, enhancing security, and fixing bugs
  • Extensive plugin ecosystem. With thousands of plugins available, WordPress allows users to add an array of functionalities to their websites without having to code. Whether you need SEO optimization, social media integration, e-commerce capabilities, or contact forms, there’s a plugin for it. This is the real power of WordPress. Popular plugins like Yoast SEO, WooCommerce, and Contact Form 7 help users enhance their site’s performance and user experience.
  • Customizable themes. WordPress offers a vast selection of themes catering to different niches and styles. Users can choose from thousands of free and premium themes, enabling them to customize the look and feel of their site. Themes can be easily modified using the WordPress customizer, allowing users to change colors, fonts, layouts, and more without any coding knowledge.
  • E-commerce capabilities. With the WooCommerce plugin, WordPress transforms into a powerful e-commerce platform. Users can set up online stores to sell products, manage inventory, process payments, and handle shipping. WooCommerce offers extensive features, including customizable product pages, multiple payment gateways, and inventory management, making it a go-to solution for online retail.
  • Multilingual support. WordPress supports multilingual websites through plugins such as WPML or Polylang. This feature allows users to create content in multiple languages, helping to reach a broader audience and cater to global visitors. This capability is particularly beneficial for businesses and organizations operating on a global stage.
  • Strong community support. As one of the largest open-source projects globally, WordPress has a vibrant community of users and developers. Numerous forums, blogs, and online resources provide help and guidance on a wide range of topics. The community regularly hosts events like WordCamps, where users can learn, share experiences, and connect with other WordPress enthusiasts.
  • Built-in blogging features. Originally designed as a blogging platform, WordPress excels in blogging capabilities. It offers features such as post categories and tags, built-in commenting systems, and RSS feed support. Users can easily create and manage blogs, engage with their audience through comments, and share posts across social media. I’ve been using WordPress for more than a decade, and I first began using it for my blog. It was so much more complicated then, and I really struggled with it. The difference between that old WordPress and the sleek, streamlined AI versions we’re using now is vast.

WordPress: The Pros

  • SEO-friendly features help optimize sites for better search engine visibility
  • User-friendly interface allows easy content creation and management
  • Many themes are designed to be mobile-friendly, ensuring optimal performance on all devices
  • WordPress is free to use and modify, supported by a massive community of developers who contribute to its growth
  • Artists, photographers, and creatives use WordPress to display their work and attract clients.

WordPress: The Cons

  • Vulnerability to security risks requires regular updates to plugins and themes.
  • Performance issues can arise from using too many plugins, potentially slowing down sites.

Pricing

  • Free plan: Offers basic features with a WordPress.com subdomain and advertisements on your site
  • Personal Plan: Starts at around $4 per month, billed annually, and includes domain registration and ad removal.

  • Premium Plan: Costs $8 per month, billed annually, providing additional customization options and monetization capabilities.
  • Business Plan: Priced at approximately $25 per month, billed annually, with features like custom plugins, themes, and Google Analytics integration.

Why Choose WordPress

WordPress provides exceptional customization with thousands of themes and plugins, allowing users to extensively tailor their sites. It offers scalability, accommodating both small blogs and large enterprises, enhancing its versatility. Designed with SEO best practices, it supports plugins like Yoast SEO to further optimize content. Notably, WordPress.org grants users complete control and ownership of their content, while WordPress.com is more beginner-friendly with managed services.

Industry voices reflect on the AI evolution

Artificial Intelligence (AI) is rapidly transforming the web development industry, bringing new possibilities and efficiencies. Here are some insightful quotes from industry leaders and experts that highlight AI’s impact and future potential

–Astro Teller, Head of Google X

“AI does not keep me up at night. What does? The idea that we might not use AI to its fullest, to help us collaborate and understand each other better”.

–Fei-Fei Li, Computer Scientist, and Co-Director of Stanford Institute for Human-Centered AI

“In the future, I believe we will see more collaboration between humans and AI, with machines taking on tasks that are repetitive and mundane, freeing humans to focus on problem-solving, creativity, and empathy.”

“AI is revolutionizing web development by enabling personalized user experiences and automating complex tasks, making websites more dynamic and user-friendly.” –Sundar Pichai, CEO of Google

“The integration of AI in web development is not just about efficiency; it’s about creating more engaging and interactive digital experiences that can adapt to user needs in real-time.” –Satya Nadella, CEO of Microsoft

“AI-driven web development tools are empowering developers to push the boundaries of creativity and functionality, leading to more innovative and responsive web applications.” – Andrew Ng, AI Pioneer.

“As AI continues to evolve, it will play a crucial role in shaping the future of web development, from predictive analytics to enhanced security measures.” –Demis Hassabis, Co-founder of DeepMind

“The true potential of AI in web development lies in its ability to learn and adapt, providing users with a more personalized and intuitive online experience.” –Yann LeCun, Chief AI Scientist at Facebook

Conclusion

AI website builders have revolutionized the way individuals and businesses create and manage their online presence. GoDaddy’s AI tools provide intuitive design suggestions and streamlined domain management. Durable AI focuses on speed and efficiency, enabling users to create functional websites quickly. WordPress, while traditionally a CMS, has integrated AI features that enhance customization and SEO capabilities.

Hostinger offers budget-friendly website creation with AI support to optimize performance and user experience. Finally, Wix stands out with its advanced AI-driven design tools, allowing users to build visually appealing sites effortlessly. Together, these platforms represent a significant contribution to web development industry.

FAQs

Can I customize my website by GoDaddy?

Yes, you can customize your website using various templates, themes, and design tools provided by GoDaddy.

How do AI website builders work?

AI website builders analyze user inputs, content preferences, and existing designs to generate customized website layouts. They often provide drag-and-drop functionality, making it easy to add and arrange elements on the page.

Is it possible to use an AI website builder for e-commerce?

Yes! Platforms like Wix, GoDaddy, and Durable AI provide e-commerce features such as product listings, payment processing, and inventory management, enabling users to set up online stores easily.

Are the websites built with AI builders mobile-friendly?

Yes, most AI website builders offer responsive templates that automatically adjust to different screen sizes, ensuring your website looks great on mobile devices as well as desktops.

Why should I consider Hostinger over other builders?

Hostinger offers competitive pricing and excellent customer support, coupled with reliable performance, making it a great choice for budget-conscious users who need dependable service.

Is WordPress suitable for large-scale websites?

Especially WordPress.org, which offers unmatched customization and scalability, making it a premier choice for large-scale websites that require extensive features and complete control over site management.

Janet Peischel is a writer and SEO specialist, the owner of Top of Mind Marketing. She’s helping her clients develop sustainable SEO strategies. She lives in Sonoma, CA. Contact Janet for a free SEO audit. Jumpstart your SEO strategy today!  510.292.1843.

‎top of mind marketing ahrefs keyword analysis.‎1The growing demand for great blog content

Does this sound like you or someone you know? You’ve been trying to get your blog started for the last year. Another month passes, and you just can’t quite get it together. But, you know, online tools for bloggers have made blogging easier than ever. There are templates, platforms, articles and tutorials to guide you. Blog writing software can also help streamline your content strategy.

Third most popular content marketing strategy

Blogging is more than creating content; it’s relational. Interacting with readers, developing a brand and a voice to create a following. Ultimately, your blog should be generating revenue–either from affiliate marketing or through users reading your articles and buying your products or contracting for your services. It starts with generating great blog content and building an audience through effective blog content marketing. A solid blog strategy is key.

Writing blog posts that rank on Google, have a dedicated readership and produce revenue. This is not the impossible dream; it’s attainable by following these easy steps to create blog content strategy. These blog marketing tips will help you develop an effective blog marketing plan.

Step 1: Identify your niche. What can you write a lot about

Before thinking about blog topics, you need to identify your specialty. What topics can you write about consistently? Let’s get real. What’s a topic that you can write hundreds of blog posts about? It might be an industry niche that’s constantly evolving, so you’ll need to follow those changes and write about them. But that’s a good thing that will give you a steady flow of blog content ideas for your blog content plan.

Your niche should be big enough to allow for growth

A niche that’s big enough for growth but small enough to develop depth the depth that will position you as a topical authority. You don’t want to paint yourself into a corner—finding that you’ve exhausted your topic—there’s really nothing more you can/want to write about.

For example: My niche is AI Marketing Tools 

That’s a pretty big topic that covers AI writers, plagiarism detectors, notetakers, data tools, presentation apps, CRMS, etc. This is a fiercely competitive market, which makes it exciting for a blogger. We’re really writing about the constant changes in an industry that’s on the move.

New and evolving apps and the aftereffects. An example is the emergence of ChatGPT. Since its rollout in November of 2022, the technology behind this AI writer has been adopted by numerous other apps, and it has had a significant effect on their performance—Writesonic, Zoho, Claude, etc. All have gotten a big boost from the ChatGPT engine.

Step 2: Sustain your blog

Calendar this time and treat it like a meeting you absolutely can’t reschedule.

Don’t be afraid to steal ideas

Look at other writers who are having success and get ideas from their blog posts.

Don’t be afraid to share your opinions. You’re on your way to becoming a topical authority, you’re becoming an expert.

Use AI blogging tools to create and plan your work, but always add your ideas and examples. This strategy guarantees that your blog content remains consistent and compelling. It’s also authentic. This is what readers are looking for and what AI content can’t provide.

Step 3: Setting blogging goals

Set defined goals for your blog to help guide your blog marketing strategy and content marketing efforts. A blog strategy template can be helpful for organizing your goals and plans.

Are you looking to establish topical authority by becoming a reputable expert? Or do you primarily focus on monetization via affiliate marketing and sponsored content?

You may even strive for both: establishing oneself as an expert and making revenue.

Clarifying your blog marketing strategy helps create your blog planning and track your progress.

Step 4: Branding your blog

top of mind marketing branding-niche-leadership

Have you thought about how you want to brand your blog? Becoming a topical authority or niche leader require a focus.

Will it be a standalone site with its own identity or will it live on your website as part your business?

If you’re thinking about launching a new service or product that’s geared toward a new target audience, a separate, standalone blog may be the better choice. You won’t be constrained by the branding on your existing website.

If you’re trying to reach a younger audience through influencers and social media posts, the blog design may be completely different from what you’re used to.

An example: A marketing company that specializes in graphics/packaging, took on a new client, a cannabis company. This client represented a lot of work for them—branding, a comprehensive ad campaign, a new website and blog posts.

This was shortly after cannabis was legalized, and this product was still highly controversial. The company was afraid that some of its more conservative clients might object to their working with the cannabis company.

If the blog is about incorporating your existing brand into your current site, it will help strengthen your brand.

Wix is a great blog hosting platform. This screenshot demonstrates the dashboard view where you can see all of your blog posts, click and edit them.

Step 5: Building a successful blog: quality and commitment matter

A successful blog requires depth and substance. Short, 300-word posts fail to make an impact because they lack adequate keyword use and cohesion. Research popular blogs in your industry to learn what works. 

If you’re an industry expert, this is your moment. Take advantage of it

I worked for a real estate agent with more than 30 years of experience, and I tried to get him to share that knowledge with a blog and a newsletter. I kept drafting up materials that were reflective of what he brings to each engagement, but he just wasn’t interested.

To stand out, commit to providing high-quality material regularly. Aim for at least one well-researched piece every week, preferably more. Consistency and quality are essential for establishing authority and engaging your audience successfully. Provide great headlines to capture attention.

Step 6: Choosing a domain

A successful blog requires depth and substance. Short, 300-word blog posts fail to make an impact because they lack adequate keyword use and cohesion. Research popular blogs in your industry to learn what works for your content marketing blog strategy.

If you’re an industry expert, this is your moment. Take advantage of it

I worked for a real estate agent with more than 30 years of experience, and I tried to get him to share that knowledge with blog posts and a newsletter. I kept drafting up materials that were reflective of what he brings to each engagement, but he just wasn’t interested.

To stand out, commit to providing high-quality blog content regularly. Aim for at least one well-researched piece every week, preferably more. Consistency and quality are essential for establishing authority and engaging your target audience successfully. Provide great headlines to capture attention.

Step 7: Keyword research, critical for successful blogging

top of mind marketing keyword research

I swear by Ahrefs—it’s a wonderful SEO tool, but it’s also expensive. For a low-cost option, consider Google Keyword Planner—it’s free and helps you find appropriate phrases for your blog content strategy. Keep in mind that it’s designed for ad campaigns. Google wants you to be doing PPC advertising because it makes an obscene amount of money—something like $100M/day on these. Avoid these ads—they’ve just gotten too expensive. Instead, focus on building sustainable SEO strategies like link building.

Digital Media: Keyword difficulty: 34 | Monthly traffic: 15K

If you’re writing about something in the AI, content marketing, digital media space, digital media, with keyword difficulty at 34 and monthly traffic at 15K, is a very good term to add to your blog posts.

Ahrefs keyword research app is the SEO tool I return to multiple times every day. Easy to use for keyword lookups, it has so many other functions that are useful for bloggers, making it one of the best SEO tools for bloggers.

This is a page from Google’s keyword ad planner. The keywords are in the lefthand column The table headings across the top give you the ranking scores and costs of each keyword. Examples below:

  • Ecommerce SEO services gets between 1K-10K visitors/month. Currency is the Euro, low competition, 4.95-224.55 euros.
  • Attorney SEO services gets 12-100 visitors/month. Low competition, 11.50-44.12 euros.

Digital Media: Keyword difficulty: 34 |  Monthly traffic: 15K

If you’re writing about something in the AI, content marketing, digital media space, digital media, with keyword difficulty at 34 and monthly traffic at 15K, is a very good term to add to your blogs.

Ahrefs keyword research app is the tool I return to multiple times every day. Easy to use for keyword lookups, it has so many other functions. 

This is a page from Google’s keyword ad planner. The keywords are in the lefthand column The table headings across the top give you the ranking scores and costs of each keyword. Examples below:

  • Ecommerce SEO services gets between 1K-10K visitors/month. Currency is the Euro, low competition, 4.95-224.55 euros.   
  • Attorney SEO services gets 12-100 visitors/month. Low competition, 11.50-44.12 euros.

Step 8: Use images, videos, and audio

Make your blog content multimodal to keep people interested. Use audio, video, and image integration to create engaging and exciting content.

  • Use tools like Canva for graphics and platforms like Adobe Premiere or CapCut for video editing.
  • Short video clips, infographics, and audio snippets can break up text and provide a richer experience, capturing attention and enhancing your message.

Don’t believe me? Here are some statistics on the growth of blogging

  • Blogging is still one of the most effective content marketing strategies, with over 600 million blogs already online. 

  • More than 7.5 million blog posts are created daily, reaching a massive audience of over 409 million people who see 20 billion pages on WordPress.com each month. 

  • Since 2015, blogging has expanded by 12%, and the number of bloggers is predicted to climb by up to 40% by 2028, indicating the medium’s growing popularity. 

  • WordPress is the most popular blogging platform, powering 43% of all websites and hosting around 60 million blog posts.

  • Most bloggers (more than 50%) are between the ages of 21 and 35, illustrating the popularity of blogging among younger populations. 

  • Blog posts are now the most popular content type, and it’s no surprise that 80% of bloggers report positive marketing effects, particularly those who write regularly. 

  • The incorporation of AI has also impacted the industry, with 43% of bloggers utilizing AI to develop ideas, 29% to write headlines, and 28% to create outlines.

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Janet Peischel is a writer and SEO specialist who lives in Sonoma, CA. She’s helping her clients sunset their expensive PPC ad campaigns and develop sustainable SEO strategies. Contact Janet for a free SEO audit. Jumpstart your SEO strategy today!  510.292.1843

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