In just a year we’ve become dependent on our AI content writers. They’re drafting our articles, correcting our grammar and spelling mistakes. Quillbot helps writers paraphrase small paragraphs or a whole article, making it possible to repurpose a favorite story or message without worrying about being flagged for plagiarism.
Now that we’re using AI content tools that have made the content creation process easier, what about the ethics of content that’s no longer created by humans? The ethics problem is a big issue in academia, but it has yet to have a major impact in business and government sectors.
Ecommerce brands are using conversational commerce to elevate customer service and build relationships. Conversational commerce can be a chat app, chatbot, voice assistant, or messaging platform. Smart retailers are using conversational commerce to promoting new products, send customized messaging, upsell products or just build relationships.
We all strive to produce content that’s compelling, well-written. And now that we’re using AI content tools that have made content creation infinitely easier, what about the ethics?
But they’ve also made it easier for plagiarism to flourish
Can AI content detectors stay ahead of this? Are we setting ourselves up to be always one step ahead or behind the applications that detect plagiarism? This is an ethics problem that really hasn’t been adequately addressed yet, and the issue is surfacing as schools, businesses and government agencies set standards for original content—that which is generated by humans–not by machines.
According to a recent study incorporating AI powered content into your content marketing strategies can result in a significant increase in organic traffic. The catch? It requires human intervention.
According to a recent study incorporating AI powered content into your content marketing strategies can result in a significant increase in organic traffic. The catch? It requires human intervention.
Through a series of major algorithm changes, the focus now is on identifying your focus keyword and building your content around that word or phrase. Keyword density is no longer a ranking factor.
A persuasive product description has the power to captivate potential customers, highlight the unique features of a product, and convince them to make a purchase. But writing great product descriptions is a skill that’s often overlooked. And while we labor over our long-form blogs, doing careful keyword research and manipulating text to make sure we’re getting the maximum SEO value, product descriptions can be an afterthought. Thankfully, AI apps are stepping in, saving time and money.
As a writer, an SEO or digital marketer, it’s easy to feel threatened by the flood of ai writing software hitting the market. They promise to create long-form content in seconds, replacing the articles we’d be laboring over for most of a morning, afternoon or longer. Instant snappy headlines and social media posts that capture the attention of our audience? Not a problem. Research some quick statistics? Coming right up. Are these AI writers too good to be true? In a word, “yes”.
Building a strong online presence starts with good content. If it’s a really great article we don’t really care who writes it—and that’s the beauty of curated content. It’s still relevant, still a great way to build your brand and build relationships. It’s still a way to be recognized as a thought leader because we still love thoughtful content that inspires us.
AI marketing tools: They’re making our jobs easier. They’re writers, video creators and editors. Making us better writers. Helping us display data.