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top of mind marketing boost organic rankings with ai apps

Learn How AI-Driven Product Descriptions Boost Organic Rankings

A persuasive product description has the power to captivate potential customers, highlight the unique features of a product, and convince them to make a purchase. But writing great product descriptions is a skill that’s often overlooked. And while we labor over our long-form blogs, doing careful keyword research and manipulating text to make sure we’re getting the maximum SEO value, product descriptions can be an afterthought. Thankfully, AI apps are stepping in, saving time and money.

top of mind marketing ai apps

AI Apps: Find Out Why We’re Not There Yet

As a writer, an SEO or digital marketer, it’s easy to feel threatened by the flood of ai writing software hitting the market. They promise to create long-form content in seconds, replacing the articles we’d be laboring over for most of a morning, afternoon or longer. Instant snappy headlines and social media posts that capture the attention of our audience? Not a problem. Research some quick statistics? Coming right up. Are these AI writers too good to be true? In a word, “yes”.

top of mind marketing content curation

Content Curation 2024: 6 Benefits and Why It Still Matters

Building a strong online presence starts with good content. If it’s a really great article we don’t really care who writes it—and that’s the beauty of curated content. It’s still relevant, still a great way to build your brand and build relationships. It’s still a way to be recognized as a thought leader because we still love thoughtful content that inspires us.

top of mind marketing: creating a persona and making it real

How to Create a Persona and Find Your Ideal Customer

A user persona is a term that keeps popping up in articles about content marketing. A persona is a detailed description of someone who represents your demographic definition. While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like. You’re identifying your ideal customer.

top of mind marketing creating a pillar page content strategy

How to Build High-Performing Pillar Pages to Boost SEO

Content clusters, cornerstone content and pillar pages. They’re all described as topically relevant content based on a hierarchical structure. Here’s what matters: Pillar pages are a way to organize your website’s content and create an internal linking structure so it’s easier for Google to crawl and index your site.

marketing google helpful content for better seo

Google Helpful Content Update: How to Write for Humans

Google’s helpful content update: Write for humans, not search engines

In August 2022, Google announced a search algorithm update called the “Helpful Content Update.” This was part of a larger effort to help us write more original content–people-first content that’s written for humans–not search engines.

top of mind marketing-duplicate content and your seo

How to Stop Sabotaging Your SEO with Duplicate Content

What Is duplicate content?

Google’s definition of duplicate content is a nightmare for any website owner. It’s walking on thin ice without knowing when you will fall through. Google considers content duplicate when it appears at multiple locations or URLs online. It means that even if you have the same information on different website pages, it could still be flagged as duplicate content. Keep in mind that that duplicate content could live anywhere–on your website or someone else’s.

top of mind marketing. A time to return to personal storytelling

Content Creation: Is it Time to Share Personal Stories?

I just wrote an article about content curation. It’s a great way to share articles that you might not normally be writing about. Content that you think your audience might enjoy. You’re still spending time finding these articles and posting them and explaining why you think someone should read them. The following article is something I read a while back and I have thought about it so many times: Bring back personal blogging, by Monique Judge at the Verge.

Top of Mind Marketing: AI Wars: Microsoft and Bing with ChatGPT has changed the search landscape

Who Will Dominate the AI Search Landscape? Microsoft vs Google

Microsoft has made a groundbreaking move by incorporating ChatGPT technology into its Bing search engine. I wrote about ChatGPT a month or so ago, and this advanced artificial intelligence (AI) tool is reshaping the way we access information; it’s transforming the search landscape. ChatGPT’s developer, OpenAI, announced that it will start using Microsoft Bing as the default search experience for ChatGPT. Experts say the move could bring Bing to the top of the search game.

being top of mind: ai content tools will save time

AI Tools: Choose The 5 Best AI Content Writers

Something to keep in mind: AI content writers are not there yet

AI content may be grammatically correct, but the content produced by these tools is stiff and generic. It lacks the examples, case studies and personal experience that keeps audiences reading to the end. You can’t really rely on AI writers alone to produce and publish your content for you. We still need human intervention to create a good content.

top of mind marketing AI and marketing

AI Marketing Tools

AI marketing tools: They’re making our jobs easier. They’re writers, video creators and editors. Making us better writers. Helping us display data.