How quickly we’ve fallen in love with artificial intelligence and the apps that are helping us automate tasks to work faster and smarter.
I’ve been testing/experimenting with a number of AI apps over the last quarter and have written about these AI marketing tools—they’re content writers, plagiarism detectors, presentation builders, note takers, AI web development apps, etc.
Like many of my colleagues, my AI fascination began with ChatGPT
Now you can literally create a basic website in a matter of minutes with GoDaddy and WordPress Elementor; Wix and Squarespace also offer AI-powered websites. They provide drag-and-drop interfaces, making it easy to customize your website’s layout and design. These sites have their limitations, but they are starting places, and if someone needs a simple website, they can be live in an afternoon.
What are AI marketing tools?
Artificial intelligence (AI) marketing tools are software applications that leverage artificial intelligence technology to automate and enhance processes. These tools are designed to help marketers and content creators streamline their workflows, improve efficiency, and generate high-quality content.
AI marketing tools utilize machine-learning algorithms to analyze data, generate insights, and make predictions. By harnessing the power of these AI marketing tools, you’re supercharging your content strategy to achieve better results.
Benefits of using AI marketing tools in content creation
There are many benefits to incorporating AI marketing tools into your content creation process. They can:
- Help you focus on more strategic and creative aspects of content creation.
- Optimize your content for search engines by suggesting relevant keywords and providing SEO recommendations.
- Automate meeting note-taking, website building, create websites and presentations, etc.
- Create structured data so that bots can crawl and index websites to show up in search engines.
- Assist in data analysis and personalization, providing valuable insights about customer preferences and behavior. It is this information that drives your digital content strategy and community engagement.
AI content creator tools produce a wide range of media
Use these AI tools to produce blog posts, articles, social media captions, and more. Produce keywords, ad copy and social media posts. The functionality continues to grow.
I began using Writesonic more than a year ago because I wanted an AI writer that would write long-form content, and at that time, the choices were limited. A year later, the market has exploded. Writesonic, pictured below, now has more than 100 templates in its media library.
- Integrating AI marketing tools into your content strategy
- To harness the full potential of AI marketing tools, it’s essential to integrate them seamlessly into your content strategy with your team.
Here are a few tips to help you get started:
- Identify your needs: Assess your content creation process and identify areas that could benefit from automation or improvement. Whether it’s website development, content originality, or writing style, pinpoint the areas where AI marketing tools can add value. AI writers are a great fit for product descriptions, for instance, where there’s a lot of routine copy that needs to be generated.
- Research and select the right tools: Each app has unique features and benefits. Take the time to research and select the tools that best align with your needs. Read reviews and ask your colleagues. Happily, many of today’s apps offer a free trial that allow us to try out an application before purchasing it.
- Train your team: Once you’ve chosen the AI marketing tools, make sure your team knows how to use them. Familiarize them with the features and provide ongoing support. Fortunately, most of us these days quickly learn how to use these applications and integration is a smooth process.
- Monitor and evaluate results: Regularly review the impact of the AI marketing tools on your process. Monitor key metrics such as content quality, engagement, and time saved. Use this data to make informed decisions and optimize your content strategy further.
There is a lot of apps doing approximately the same thing, so do your research. There are always differentiators that make them unique.
AI marketing tools: The limitations
- Accuracy and reliability: AI algorithms are continuously evolving, but they are not perfect. The results are only as good as the underlying data. If it’s biased or incorrect, so will be your article. It also may not be current. I recently did a query on a fairly new AI tool, and the resulting response was laughable. It came back with attributes that weren’t even close to the features of this software. Rather than saying it didn’t know, it made up a response.
- Integration and compatibility: AI marketing tools need to integrate seamlessly with your existing workflows and platforms. Ensure that the tools you choose are compatible with your content creation process, including your CMS, writing platforms, and other marketing tools.
- Data privacy and security: AI marketing tools often require access to your content or data to provide accurate suggestions and insights. It’s essential to understand the data privacy policies of the tools you use and ensure that your content remains secure and confidential.
- Dependency and overreliance: It’s important not to become overly reliant on them. AI tools enhance human capabilities—they’re not replacing them. Those articles your AI writer creates are so not ready for prime time! They’re ready for collaboration with you. Add data, examples, personal experiences that make your audience want to read.
The future of AI marketing tools, trends and developments
- Natural language processing: AI algorithms are becoming increasingly sophisticated in understanding and processing natural language. This will enable AI marketing tools to provide more accurate suggestions and insights, further enhancing the quality and effectiveness of content creation.
- Personalization and customization: AI marketing tools will enable marketers to create highly personalized and customized content experiences. By analyzing user data and preferences, these tools will help deliver targeted content to the right audience at the right time, resulting in higher engagement and conversion rates.
- Voice and visual content: As voice assistants and visual platforms gain popularity, AI marketing tools will adapt to support these formats. From optimizing content for voice search to creating visually appealing graphics and videos, AI tools will play a crucial role in the creation and distribution of these content types.
- Emotional intelligence: AI algorithms are evolving to understand and interpret human emotions. This will enable AI marketing tools to provide insights on the emotional impact of content, helping marketers create more empathetic and compelling messaging. This is the one I’m waiting for. This would truly be a game-changer.
The ethics of artificial intelligence in our lives
Ethics is a looming issue that doesn’t get a lot of attention. The academic community is closely monitoring the document creation and submission process because essays, theses and reports are the lingua franca of the industry.
Business is also focusing on transparency, bias mitigation techniques and the social impact of AI marketing and content apps. AI apps pull information from a vast database of information, and if it’s incorrect and biased, so will be the resulting data.
To ensure ethical and unbiased practices, one company has implemented a system for:
- Diverse training data. Collects data from a wide range of sources, including from different demographics, regions, and cultural backgrounds.
- Bias audits and testing. Conducts regular audits and testing of their AI algorithms to identify bias.
- Continuous algorithm monitoring. Implemented a system that continuously monitors their AI algorithms for potential biases based on metrics and user feedback.
- Collaboration with ethical experts. Collaborates with external experts in ethics and bias to gain insights and guidance.
AI marketing tools use case: Cyber Inc. uses AI to create video courses at scale
Creating content with AI? A no-brainer for Cyber Inc., a security awareness company. This is a good example of AI marketing at work. With the help of Synthesia AI, an AI video creation platform, Cyber Inc. was able to produce videos for their online classes. Cyber Inc. wanted to increase its global presence and swiftly grow its content production by producing multilingual videos.
Not only did they use Synthesia AI to create an avatar as a replacement for an actor, but they also used it to cut the costs of video production—make that dramatically cut costs, as hiring a professional for multiple sessions and editing would have been very expensive.
The result: By producing material in several languages—a task that would require time and money in the absence of artificial intelligence—Cyber Inc. was able to produce video twice as fast and enter new markets sooner than anticipated. AI helped them achieve their goals with affordability and scalability.
The following AI apps are part of an AI Marketing Tool environment
I’m using many of these apps on a daily basis, others are one-offs. I’ve downloaded others and used them in free trials. Most are affordable and easy to use. These are overviews, illustrating the wide range of AI tools on the market.
ChatGPT.AI—This is where the frenzy really began . . .
For many of us, this is where it all started. ChatGPT introduced us to the reality of AI. ChatGPT is a web-based chatbot created by OpenAI that was launched in November 2022 and gained immediate popularity.
Its user-friendly interface works like any other traditional chatbot; you ask questions, it provides answers. One of OpenAI’s large language models, ChatGPT has been trained on a vast database of information from the internet. The technology has been incorporated into other AI applications, and we’re using this app to draft our documents.
Writesonic: Features, capabilities and limitations
In a single year, Writesonic, a potent artificial intelligence article generator, has significantly expanded its product offerings. Writesonic creates social media posts, keywords, and sales text in addition to Facebook and Google advertising and headlines. I’m using it a lot now for content rephrasing and for its latest addition, an SEO optimizer tool.
I was looking for an AI writer a year or so ago, and I needed one that generated long-form content. At that time, believe it or not, there weren’t that many. Jasper was the number 1 ranked content writer, but it was not ranked for long-form content, so I went with Writesonic. And now it has exploded with so much functionality. It’s become my go-to app.
ProWritingAid is a comprehensive online writing tool
ProWritingAid serves as a valuable resource for creating high-quality AI content, making it an excellent choice for an AI writer or AI-text generator for both individuals and teams.
With its style editor, spelling and grammar checker, ProWritingAid focuses on writers’ clarity and quality. By utilizing this AI writer generator, writers get detailed, constructive feedback about edits to their writing. This AI app has helped streamline my own writing by getting rid of overused words and helping me write more efficiently.
Simplified AI: Is this the “everything app”?
Simplified.com may be the “Everything App” we’re looking for, but the year is just beginning. The website for Simplified AI boasts a bunch of awards it has earned in 2022 and 2023.
By utilizing Simplified’s AI Writer, users can easily generate original and plagiarism-free content in a matter of seconds.
With more than 70 AI templates to choose from, users can create high-quality content for things like business bios, Facebook ads, and product descriptions. The long-form writing feature also assists with quicker writing and offers tools for improving content. The AI rewriter tool allows for the enhancement or rewriting of content to suit different needs.
HyperWrite AI
HyperWrite AI is gaining popularity for all the right reasons. It’s user-friendly and cost-effective. The free version of HyperWrite gives a comprehensive insight into the application. Unless you’re a power user, this should be enough functionality to help you make a decision about whether/not this is the right tool for you.
An impressive collection of tools, especially its ability to drill down into specific functions. It has a , A Mother’s Day Card Creator, a universal translator, an AI speechwriter and a Explain like I’m 5 tool–a standalone tool for all the nerds out there who just plain need help.
Beautiful.AI: Say goodbye to static, uninspiring slide decks
If you’ve struggled with PowerPoint’s formatting issues over the years, congratulations, you have just created your last PowerPoint presentation. Those frustrating master pages? A thing of the past. AI has come to presentation applications and they’re not only a welcome change, but the results are stunning and easy to produce.
Incorporating AI presentations into your content strategy can greatly enhance it
These AI presentation tools are incredibly impressive. They operate on predesigned templates where you can establish your own branding by adding logos, images, and colors.
It’s effortless, and the end result is polished and professional
Then select layouts for any type of page you want to create, such as image and bullet points, graphs/charts, or header and image. Simply drag and drop your content into the format you’ve selected.
Slidebean: AI presentation software designed for startups
Slidebean, a different AI marketing tool, is helping companies take a strategic approach to developing presentations. It focuses on startups and other businesses looking for more structure than just a pitch deck.
Its features include financial modeling, an AI-powered proposal generator, AI Business Assistant, and an Investment Tracker. These are all components of a startup business plan and need to be addressed in pitch decks and presentations.
Additionally, Slidebean collaborates with nonprofit organizations in their grant writing and presentation follow-up processes. The founders had to be thinking about startups who have some great ideas but are a bit clueless about the reality of running a business and funding it.
AI content detection with GPTZero: 100% accuracy
GPTZero is an AI marketing tool that identifies machine-generated content and differentiates it from human-written text. As the leading AI detector, GPTZero envisions a prestigious watermark to identify content that’s been created by a human. GPTZero claims that it has a 100% accuracy rate of identifying machine-generated content.
This AI plagiarism checker is part of a growing set of AI detection tools, including AI text detectors and AI writing detectors, that are shaping the field of AI content detection.
GPTZero has built a strong presence in the edtech sector as a reliable AI content checker
Along with other plagiarism-detection applications, GPTZero offers a dependable method of identifying when students are submitting educational content that has been generated by AI.
GPTZero has formed partnerships with more than 40 edtech organizations to enhance the accuracy of AI detection on educational materials. The organization is guided by the goal of “Preserving what’s human” and addressing the critical ethical challenges of AI.
Murf AI: Does a text-to-speech app belong in your content strategy?
Incorporating audio and video into your marketing strategy has become increasingly important as users turn to voice commands to access various forms of media such as TV programs, school assignments, news, and podcasts.
According to recent research by Edison:
- 62% of American adults use a voice assistant on any type of device,
- 36% own smart speakers. These devices are not only being used for entertainment purposes, but also for discovering new music and listening to podcasts.
Murf AI offers a wide range of voice options, customizable features, and seamless integration with other tools. This flexibility allows content creators to easily create an AI voice, as Murf AI offers 120 voices in 20 different languages to cater to all needs.
AI website builders
If you’re looking to streamline your content creation process, an AI website builder can be a game-changer. These tools allow you to create stunning websites without any coding knowledge or design skills.
Wix, for instance, offers a drag-and-drop interface and a wide range of templates to choose from. Squarespace, on the other hand, focuses on providing a clean and minimalist design aesthetic. By leveraging AI-powered algorithms, these website builders ensure that your website looks professional and engaging, regardless of your technical expertise.
The role of AI website builders in streamlining content creation
AI website builders play a crucial role in streamlining content creation. These tools eliminate the need for coding or design skills, allowing marketers to focus on creating compelling content rather than getting lost in technical minutia.
By leveraging AI algorithms, website builders like Wix and Squarespace ensure that your website looks professional and visually appealing. They offer a wide range of templates, catering to various industries and design preferences. Additionally, these tools provide drag-and-drop interfaces, making it easy to customize your website’s layout and design elements.
The simplicity and efficiency of AI website builders enable marketers to create websites quickly and efficiently. This, in turn, allows for faster content creation and distribution. It really is possible to have a simple site up and running in a few hours.
GoDaddy AI website builder and business services
For many years, GoDaddy has been a popular website builder and hosting platform. Recently, they have incorporated AI tools to simplify the process of creating a business website. These AI marketing tools are specifically designed to make the website development experience user-friendly. The process is straightforward, with predesigned templates to choose from and the option to customize photos and text.
The Pros
- Personalized website design suggestions based on the type of business
- Suggestions for enhancing content to increase user engagement
- Guidance for effective online reach through digital marketing
- Smooth integration with GoDaddy’s hosting and domain services – GoDaddy aims to be the go-to provider for AI business services
The Cons
- This may be limiting for those who want a high level of customization.
- GoDaddy AI basic is primarily a turnkey product
- Limited availability of advanced marketing tools compared to standalone platforms
- Some users may find it slightly inconvenient to switch between GoDaddy’s various services
- This may not be easily scalable. Consider the future growth of your business.
WordPress with Elementor AI
The use of WordPress with Elementor AI has emerged as a popular choice for building a website that utilizes AI technology. With a wide range of themes, an extensive selection of plugins, and the ability to expand, WordPress has become the go-to option for both individuals and businesses.
The integration of AI has further enhanced the efficiency and time-saving aspects of creating a website with WordPress. The AI-powered editor, Elementor, has revolutionized WordPress’s web design capabilities by combining Elementor’s flexibility with AI’s intelligence.
Elementor now offers advanced design recommendations, personalized content options, and performance optimization tools, taking its features to the next level. Those familiar with WordPress know that its power is its vast library of plugins. There is a plugin for just about everything.
Fireflies AI: For all the notetakers out there
This is for those who are the notetakers during meetings. It’s often because you do a better job than your colleagues. They miss important details like tasks, deliverables, dates and deadlines. But AI tools like Fireflies AI do the notetaking for you. You can now become a full participant in meetings rather than having to take notes. Fireflies AI integrates across all major apps like GoogleMeet, Microsoft Teams, Webex and Zoom.
There’s a collaboration tool, and a calendar so your team can schedule upcoming meetings. Amazingly detailed meeting notes arrived in your inbox 5-10 minutes after the meeting is over. I used this app for a week and you will be amazed by the notes that hit your inbox. They’re very comprehensive and identify meeting participants and details.
Copyleaks: Enhancing content quality and originality
Maintaining the originality of your content builds trust and credibility. Copyleaks is an AI-powered plagiarism checker that ensures your content is unique and free from any potential copyright issues. By scanning your text for duplicate content across the web, Copyleaks provides detailed reports highlighting any potential content matches.
With Copyleaks, you can easily identify any instances of unintentional plagiarism, allowing you to make necessary revisions and maintain the integrity of your content. This tool is particularly useful for content creators who rely on research or reference materials, as it makes sure your work is original and properly attributed..
In conclusion, AI marketing tools–numerous benefits and opportunities
- The future of AI marketing tools continues to grow. We can look forward to increased personalization, voice and visual content support, and enhanced emotional intelligence.
- By embracing and integrating AI marketing tools into their content strategy, marketers can stay ahead of the curve and deliver exceptional content experiences to their audiences.
